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Zartico secures $20M to help tourism offices promote local destinations

TechCrunch

Despite representing 10% of the world’s GDP, the tourism industry has been one of the last to embrace big data and analytics. Using it, customers can see where visitors to a location migrate and move at the street level and track the tourism effects on locally owned businesses. social media posts and web pages).

Tourism 240
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Purple Elephant Ventures, Kenya’s tourism-focused startup studio, raises $1M pre-seed funding

TechCrunch

A Kenya-based venture studio with a focus on tourism, Purple Elephant Ventures (PEV), has raised $1 million pre-seed funding to build the next generation of startups that use technology to modernize the tourism sector. I think what’s exciting for the team is all of the possibilities to digitize tourism for a greener future.

Tourism 189
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Sharify makes it super simple to rediscover your city’s social side

TechCrunch

The pandemic has upended many aspects of urban life but perhaps the most visible upheaval is to citydwellers’ social lives, with curfews calling time on traditional night life across much of the Western world and social distancing putting a chilly spin on opportunities for getting together with people outside your usual circle.

Social 246
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How Social Media Changed Tourism Marketing

Strategy Driven

Social media has changed the way people communicate and exchange information. For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically.

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Fast Forward Venture Studio to build African startups from idea to scale

TechCrunch

When the idea is established, the venture studio finds an experienced operator they believe can achieve product-market fit, scale the product and lead the company. “We understand the market and believe that the best way to unlock some of these opportunities, even most people are not thinking about, is to put entrepreneurs at the centre.

Tourism 307
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Near acquires the location data company formerly known as UberMedia

TechCrunch

He described Near’s mission as “merging two diverse worlds, the online world and the offline world,” essentially creating a unified profile of consumers for marketers and other businesses. Apparently, UM is particularly strong on the offline side, thanks to its focus on location data.

Tourism 208
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Do you need another app to discover beautiful places when you travel?

TechCrunch

But Backdrop is not unlike other global social media platforms that allow users to take ephemeral photos, flex their lifestyle on disappearing stories or discover millions of personalized short videos. Social media and travel. But Backdrop is quite different; the target market is a global one. Building a global product.

Travel 346