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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI. Head of Customer First, Co-Chief Innovation Officer, Insights & Data, Global.

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Enhance Your Business with Innovative Marketing Technology

Exadel

Marketing technology is there to assist companies in promoting their products and services more effectively. Traditionally, marketers would invest in a CMS or custom software development, but, with time, consumer expectations have grown, requiring unique, personalized experiences. Previous article.

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To understand the risks posed by AI, follow the money

O'Reilly Media - Ideas

Time and again, leading scientists, technologists, and philosophers have made spectacularly terrible guesses about the direction of innovation. We’ll see more innovation if emerging AI tools are accessible to everyone, such that a dispersed ecosystem of new firms, start-ups, and AI tools can arise.

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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.”

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What is digital transformation? A necessary disruption

CIO

“The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence. Amazon became a metaphor for markets upended in upstarts digitalization wake.

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How CIOs use AI to elevate CX services

CIO

Banking on AI Kavin Mistry, head of digital marketing and personalization at TSB Bank, is another executive exploring how AI and machine learning (ML) can boost CX. Keeping AI in check These kinds of innovative approaches suggest AI will have a big and long-lasting impact on CX.

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Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders

Perficient

I recently had the pleasure of attending HCIC – The Healthcare Internet Conference with Perficient’s Senior Healthcare Strategist, Kayla Brown. No longer can we rely that there is a pool of staff large enough to fill all our open positions – and keep marketing to our highly competitive roles.