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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. “It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.”

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?

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Chilean proptech startup Houm raises $35M Series A to expand across LatAm

TechCrunch

When a property owner decides to put his or property up for rent or sale, Houm commissions a Houmer to take professional photographs and videos, at no cost to the proprietor. Houm also invests in digital marketing, in an effort to provide greater visibility and access to customers.

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How explainer videos plays important role in your startup business strategy

Strategy Driven

In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

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What is Local SEO? Use It to Improve Your Local Search Engine Rankings

KitelyTech

Content marketing involves writing articles or blog posts, creating videos or audio files related to your products or services. For example, “criminal defense law firm in Topeka” is an example of a local keyword that you could use in your digital marketing and SEO efforts to reach a localized audience.

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Google and Facebook Diversifying Away from Advertising

NeverFriday

Google and Facebook are heavily reliant on digital advertising for their revenue and this puts them at a disadvantage unless they start to diversify their income streams. Right now, if you are trying to get your product or service in front of consumers on the internet, you’re going to use Google or Facebook to advertise.