TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey
TechCrunch
DECEMBER 20, 2022
Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P.
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