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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P.

Metrics 203
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4 tips for championing contact center innovation from an award-winning customer experience leader

CIO

For example, the company recently established a designated group of tenured specialists to only handle calls from customers who are first-time cancer claimants. An example of over-digitizing occurred when the executive team decided to implement chat as a channel. “We Mary pioneers this approach at Aflac with various initiatives.

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Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? Below we see an example from JetBlue.

Metrics 239
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FlexDeploy 6.0: Value Stream Metrics

Flexagon

Value Stream Metrics are gaining significant traction when it comes to Continuous Software Delivery, which shouldn’t come as a huge surprise. Value Stream Metrics track specific checkpoints in the software delivery process that can highlight opportunities for improvement. DORA Metrics. – Peter Drucker. FlexDeploy 6.0

Metrics 78
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Can developer productivity be measured? Better than you think

CIO

In 2020, McKinsey surveyed 440 large companies about their “ developer velocity” — meaning the practices that best tap the full potential of development talent. In retail, for example, software has been the fastest-growing job category ; about half of the world’s software engineers work outside the tech industry. So, it’s complicated.

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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. If you know of one, let us know by filling out this quick survey. Every experiment we ran increased the demo request metric to some extent.

Metrics 251
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Selling the C-suite on preemptive IT investments

CIO

But disaster recovery is just one example of projects that are of an important and preemptive nature that CIOs want to fund but find de-prioritized when it comes to budget approval. In 2024, LinkedIn surveys show that half of all Americans want to change jobs.