TechCrunch

FEBRUARY 19, 2021

2 strategies for creating top-of-funnel marketing content. If you’re one of these marketers, I have some strategies you can use to improve your brand’s authority this year. It can’t happen overnight, but you can start implementing these strategies now to see results over time. Strategy #1: Get media coverage.

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Strategy Media Budget Marketing 271

TechCrunch

APRIL 17, 2023

The fact that influencers are moving their strategies to shorter-form content is a clear signal for startups to follow suit. They have likely given their content a good amount of thought, and if you’re stalking bigger brands, you can certainly be assured that many resources went towards their strategies. Let that sink in.

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Video Strategy Trends Research 212

Let's Grow Leaders

FEBRUARY 9, 2024

Ralph Kilmann, the co-creator of the Thomas Kilmann conflict mode instrument (TKI), discusses his lifelong work on how to resolve conflict and improve collaboration. This includes leadership or cultural factors that discourage assertive conflict resolution strategies among employees. (33:16)

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Strategy Systems Review Culture System 165

TechCrunch

SEPTEMBER 21, 2021

Evermos is an Indonesian social commerce startup with two goals: to let people earn extra income by opening online stores without spending capital and to help small brands grow into household names. Super, an Indonesian hyperlocal social commerce startup, raises $28M led by SoftBank Ventures Asia. Image Credits: Evermos.

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Social Fashion Training Retail 246

Openxcell

SEPTEMBER 3, 2023

Forbes reports that the number of people using social media worldwide has reached 4.9 Over the last few years, social media has evolved from being primarily a communication channel and entertainment platform to marketing and growing businesses, contributing to significant social and political discussions. billion in 2023.

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Media Social How To UI/UX 52

TechCrunch

JULY 15, 2021

The global social market is rapidly growing. million online social sellers in Egypt alone, the Egyptian social e-commerce market is forecast to be worth more than $14.8 One of its players, Taager , is a social e-commerce platform enabling online merchants with end-to-end logistics. With over 1.25 billion by 2024.

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Social Advertising B2B Marketing 253

Hacker Earth Developers Blog

DECEMBER 19, 2022

Let’s understand what tech recruitment is and how to market it. Also read: How To Hire Tech Talent When You Don’t Have A Technical Background. Top tech recruitment marketing strategies for 2023. Leveraging social media to promote the values and unique beneficial points your firm offers. What is tech recruitment?

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Recruiting Technical Review Marketing How To 130

Hacker Earth Developers Blog

JUNE 21, 2022

Having a diversity and inclusion strategy for an organization helps foster a diverse workplace where everyone feels comfortable and accepted and to leverage diversity as a driving force for growth and competitive advantage. What is Target’s D&I Strategy? How to Implement D&I strategy in Your Workplace?

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Strategy Recruiting Handbook Culture 246

TechCrunch

FEBRUARY 3, 2022

Many companies are continuing to consider various strategies to plan and host an effective, engaging sales kickoff. Intended to offer business growth strategies and have everyone on the same page, SKOs also educate, inspire and motivate sales teams. Updating sales strategies. Before the pandemic, companies hosted SKOs in person.

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Organization How To Virtualization Hotels 228

TechCrunch

SEPTEMBER 8, 2021

Facebook, Twitter and Instagram are good examples of the first kind — social media didn’t exist before the internet. However, as long as you’re truly faster, cheaper and simpler, patience and strategy can propel you to where you want to be. People tend to think that category creation is less risky than incumbent disruption.

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Strategy Airlines Storage Internet 239

TechCrunch

NOVEMBER 30, 2021

Marjorie Radlo-Zandi is an entrepreneur, board member, mentor to startups and angel investor who shows early-stage businesses how to build and successfully scale their businesses. We succeeded because we secured data through market research and used the data to inform our global strategy. Marjorie Radlo-Zandi. Contributor.

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Strategy Research Marketing Report 231

TechCrunch

FEBRUARY 14, 2023

Many of us invest much of our identity in what we do for a living, which means layoffs can transform social and emotional lives overnight. In an interview, he broke down his fundraising strategy and shared several tactics for connecting with investors. How should we plan our spending?

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Fintech How To Windows Metrics 207

TechSoup

MARCH 7, 2022

If you're feeling stuck with your social media strategy, identifying the key performance indicators (KPIs) for your organization is a great starting point. In this post, we'll give you an overview of which social media KPIs tend to be most useful for nonprofits and how to track them.

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Media Social Nonprofit Strategy 97

TechCrunch

MAY 12, 2022

Paid acquisition employees are responsible for managing and optimizing paid social channels (Facebook, Instagram, Snapchat) and search channels (Google, ASA). Organic refers to the overall management of non-paid mediums, such as social media and SEO. How to hire.

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Marketing How To Media Social 224

TechCrunch

AUGUST 26, 2021

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. And is his advice applicable beyond borders?

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Marketing How To Media Video 258

CIO

JULY 31, 2022

This frees CIOs to focus more on developing their vision for improving customer experience; a strategy repeatedly demonstrated to improve profitability. It’s a stark change from before the pandemic, where CIOs were considered essential strategic advisors by just 28% of company business leaders.

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Artificial Inteligence Strategy Artificial Intelligence Weak Development Team 245

TechCrunch

APRIL 25, 2023

If you’re an early-stage investor who’d like to be included in future columns, email guestcolumns@techcrunch.com with “How to pitch me” in the subject line. We look for founders to demonstrate how to apply the right techniques, with the right data, to the right problem. Thanks very much to everyone who took the time to respond!

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Development Team Review Technical Review Software Review How To 245

Women on Business

JULY 10, 2014

Reader Submission small business small business marketing small business social media social media social media marketing social media strategy' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.

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Small Business Media Social Strategy 107

TechCrunch

JANUARY 12, 2023

Teach yourself growth marketing: How to set up a landing page. So how can you drive new customers to your startup or keep existing ones engaged? In this second part of my five-part series , I will teach you how to set up a paid acquisition channel to drive online traffic and, ultimately, conversions (purchases) to a landing page.

Marketing 246

Marketing How To Metrics Education 246

CIO

SEPTEMBER 12, 2022

I prefer to talk about changes in direction or strategies that don’t work,” instead of thinking an experiment or project has failed if it doesn’t work the way you thought it would, says Lorraine Marchand, author of the new book, The Innovation Mindset: Eight Essential Steps To Transform Any Industry.

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Culture Innovation How To Artificial Inteligence 334

Invid Group

FEBRUARY 5, 2024

How to Increase Your Business Goals with Chatbots BY: INVID Using cutting-edge technologies is necessary to keep ahead of the competition in the fast-paced world of business. Use chatbots on your website and social media pages to interact with customers around the clock. One of those innovative tools is chatbots.

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Artificial Inteligence How To Artificial Intelligence Machine Learning 92

CIO

APRIL 13, 2023

They will focus on the importance of organizations linking analytics with social impact goals and standards of inclusion. Only a third of companies are currently seeing social impact as a core strategy, despite many being active in social responsibility.

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Generative AI Enterprise ChatGPT Social 246

Dzone - DevOps

DECEMBER 14, 2023

With the recent advancements in ML, AI has started showing traits unique to human intelligence, such as problem-solving, perception, and even the ability to be creative and exhibit social intelligence. But can it do it without the data? Let’s explore this concept.

Film 59

Film Strategy Generative AI Data 59

TechCrunch

SEPTEMBER 21, 2021

Choices and constraints: How DTC companies decide which strategy to follow. ” Choices and constraints: How DTC companies decide which strategy to follow. . ” Choices and constraints: How DTC companies decide which strategy to follow. Demand Curve: How to get social proof that grows your startup.

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Analysis Strategy Windows Fintech 184

thoughtLEADERS, LLC

APRIL 15, 2024

Learn how to start a digital activism campaign by following these 12 steps. It can be extremely rewarding and impactful to advocate for social or political change. It can be extremely rewarding and impactful to advocate for social or political change.

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How To Social Leadership Training 68

TechCrunch

JULY 8, 2022

iOS social media privacy updates. To tackle these challenges, Wu shares several strategies that can help e-commerce startups refine their brand marketing and “entrench” existing customers. For sure, social media is a vehicle for driving sales, but community management is the engine.

Trends 222

Trends How To Windows Retail 222

Strategy Driven

SEPTEMBER 26, 2023

In the ever-evolving landscape of B2B marketing, knowing how to generate B2B leads is crucial to staying competitive. As we step into 2023, the strategies that worked in the past might not yield the same results. Here are five proven strategies that work in 2023. This might include blog posts, whitepapers, videos, or webinars.

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B2B Strategy How To Advertising 37

Let's Grow Leaders

JUNE 16, 2023

This means you need to dedicate time and energy to actually get to know your team and learn how to work well together. But unless the team knows how to support each person’s unique greatness – so that each team member has space to work at their highest and best – they might not hit the mark. And (drumroll please!)

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Performance Strategy Culture Social 93

TechCrunch

FEBRUARY 9, 2023

Teach yourself growth marketing: How to perform growth experimentation through A/B testing In recent years, video has morphed into the king of social media content across the globe. Just look at how much TikTok’s user base has grown — Insider Intelligence predicts TikTok saw 755 million monthly users in 2022.

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Video Marketing Film Social 226

KitelyTech

AUGUST 17, 2021

Here are some ways that you can create a strong influencer marketing strategy in 2021. Depending on your goals, your influencer marketing strategy should change to adapt. A more comprehensive strategy might be required. If you don’t see any ROI at all, it might not be effective to utilize the same exact strategy again.

Marketing 59

Marketing Strategy How To Budget 59

Perficient

DECEMBER 31, 2023

In our forthcoming installment, we embark on a journey through the landscape of assistive technologies and adaptive strategies tailored to address the complexities of multiple disabilities. Stay tuned for an in-depth look at the empowering world of assistive technologies and adaptive strategies. What is next?

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Strategy Technology Transportation Mobile 52

Perficient

AUGUST 22, 2023

“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or What do they want?

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Media Healthcare Social Nonprofit 52

Harvard Business Review

DECEMBER 15, 2022

Six principles for deciding whether, when, and how to weigh in.

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Social Strategy Company How To 83

Openxcell

APRIL 17, 2023

One of the most obvious examples is social media. Artificial Intelligence is reshaping the social media landscape in ways we never imagined. AI is revolutionizing how businesses approach social media marketing today, from content creation and ad optimization to social listening and influencer marketing.

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Artificial Inteligence Artificial Intelligence Media Social 52

CIO

OCTOBER 16, 2023

Earlier this year, I wrote about the importance of organizations reviewing their password management strategies. Caesars noted in a filing that an “unauthorized actor” had stolen data in a social engineering attack targeting an outsourced IT support vendor, according to an InfoSecurity report. Déjà vu can suck sometimes.

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Systems Review Technical Review Software Review Authentication 336

CIO

JUNE 8, 2023

I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. These timelines do not necessarily align with what I see, as most industries are likely not capable of executing a metaverse strategy in the short term. Only 4% say it’ll take six to 10 years. That’s the direct customer experience.

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