Remove Innovation Remove Marketing Remove Social Remove Sport
article thumbnail

How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 246
article thumbnail

Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. In response, sports teams and venue operators are working hard to improve and differentiate the in-stadium experience.

Sport 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Black Swan analyzes social media to predict which products will be successful

TechCrunch

The pressure is on businesses to place their bets on the right innovations, then. Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches.

Social 219
article thumbnail

How to create a culture of innovation

CIO

A shift has occurred and IT is now viewed as an equal partner in driving business growth with CIOs recognized as the de facto leaders of innovation. Here, they and others share seven ways to create and nurture a culture of innovation. Innovation is a double-edged sword: It is critical to growth — but that’s also what makes it risky. “It

Culture 334
article thumbnail

? Knock Your Innovation Program Out of the Park

Planbox

It’s in our nature to support a cause that’s bigger than ourselves—we’re social creatures after all, so we’re at our best when we work together towards a common goal. Even if it’s held exclusively online, baseball is likely to bring an entire nation together, because that’s what sports do and what human nature demands.

article thumbnail

SAP poaches Microsoft exec as its new global head of AI

CIO

As part of Microsoft’s development team, Sun created Bing Predicts, the inference engine that provides the “favored to win” forecasts beneath search results for sporting fixtures and attempted to predict the 2016 US presidential election winner. Spoiler alert: it failed.)

article thumbnail

Higher-ed CIOs embrace academia’s AI challenges

CIO

Broadly speaking, it’s needed by researchers, in fields from medical studies to social sciences, and is a vital tool to keep universities running efficiently, assist professors with courses, predict academic failure in time to make changes, and give students the help they need with administration. “The