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Why Your Content Marketing Strategy Isn’t Delivering

Kaseya

While creating valuable and engaging content isn’t easy, especially if you’re not a marketer and have a technical mindset, anyone can get by with the right plan in place. Unfortunately, Managed Services Providers (MSPs) have always struggled with marketing. Content marketing is one of the best ways to generate leads.

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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.) Plus, some of these vanity metrics gain significance when paired with a complementary KPI that provides a more realistic view of the business landscape. So, what is the recipe for enduring success?

Metrics 130
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Get AI in the hands of your employees

CIO

Stephen Franchetti, CIO of Samsara, a fleet management SaaS provider that went public in 2021, believes the only way to optimize your AI strategy (or any emerging technology strategy, in fact) is with a bottoms-up approach. We want to get the technology as close to our knowledge workers and subject matter experts as we can.

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Overcome the Challenges of Cloud Optimization & FinOps to Drive Business Value

CIO

In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. Cloud usage & costs Most enterprise companies have shared infrastructure, and managing cost allocation across marketing, HR, accounting, and other departments can be tricky.

Cloud 229
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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

Metrics 242
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Are You Using a Cloud Experience to Boost Business Value?

CIO

Cloud-first strategy” became a cure-all for datacenter impediments, as well as an IT leader’s tentpole for digital transformation. In some instances, poor implementation and faulty configurations were the culprits for deteriorating ROI, TCO and KPI values. There is no setting them and forgetting them.

Cloud 317