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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.

Marketing 241
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Uruit’s Guide to Web3 Product Management

UruIT

This new technology is creating a new iteration of digital products that prioritize creating value for users over generating revenue. . Most importantly, how does Web3 pave the way for product managers? Before we delve into Web3 product management, let’s briefly go over how the internet grew over the years.

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To drive more sales, use shopper-generated content to personalize emails

TechCrunch

Cynthia Price is the SVP of marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation and events. She has been in the email marketing industry for over 10 years and was previously VP of Marketing at Emma, an email service provider. Contributor.

Retail 232
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Inside Walmart’s generative AI journey

CIO

The multinational retail company positions itself as a “people-led, tech-powered” one, and sitting squarely at that intersection is generative AI, the power of which most leaders believe is fully realized when the strengths of people and technology are combined. Digital Transformation, Generative AI, IT Strategy, Retail Industry

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Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel

TechCrunch

Earlier this year, a startup called Olive launched its new shopping site and app with the goal of making e-commerce more efficient, convenient, and sustainable by offering a way for consumers to aggregate their orders from across retailers into single shipments that arrive in reusable packaging, not cardboard.

Apparel 214
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MoneyGram profits from mainframe move to multicloud

CIO

For MoneyGram International, migrating workloads from the mainframe to the cloud has been a boon for the bottom line — and a lifeline against increasing market disruption from digital money-transfer upstarts. For example, in Mexico, the company’s market remains 95% cash pickup. But that has changed. “We

Retail 239
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Reusable packaging startup Olive creates new model to keep clothes out of landfills

TechCrunch

When Olive launched in 2021 , it aimed to eliminate waste from online shopping by enabling consumers to order from multiple sites and get products in one reusable package. Sustainable e-commerce startup Olive now ships beauty products, in addition to apparel. He wanted to move the company in a direction to offer a new solution. “We

Apparel 212