Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams
TechCrunch
AUGUST 10, 2021
Before you hire a marketing consultant who doesn’t understand your products or commit to a CMO who has several years of experience — but none in your sector — consider influencer marketing. According to Uber growth marketing manager Jonathan Martinez: “ … You don’t need to find influencers with millions of followers.
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