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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3.

VR 356
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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

With the help of your recommendations, this week we were able to interview Peep Laja and Lucy Heskins, and publish multiple guest columns on growth-related topics including homepage testing, marketing lies to watch out for, VR ad opportunities, company-naming and ad compliance. Extra Crunch) Can advertising scale in VR?

VR 257
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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

Digital is in the midst of an epochal change—these enabling technologies of AR/VR, AI/ML, and blockchain start to point to a digital environment that’s more aware, more personal, more invisible, and more controllable. Generative AI has the attention of people now and will receive significant, immediate investment driving innovation.

Marketing 260
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AI creative platform D-ID, the tech behind those viral videos of animated family photos, raises $25M

TechCrunch

The company also worked with nonprofit organizations and governments in public awareness campaigns on topics such as domestic violence and HIV awareness. It has partnered with VR/AR platform maker The Glimpse Group to help develop AI, AR and VR applications for the metaverse. .

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Storytelling for CIOs: From niche to bestseller

CIO

IT leaders and CIOs have also long recognized the power of storytelling, but only recently has the phenomenon become formalized with many saying they’ve attended workshops or seminars on the topic with the express intention of improving their sense of narrative and power to communicate and persuade.

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How to use AR and VR in education industry?

OTS Solutions

How to use AR and VR in education industry? Artificial intelligence (AI) is beginning to disrupt the education system by allowing academic programs to become personalized through augmented reality (AR) and virtual reality (VR). Users are able to explore the 3D-generated space in a number of capacities.

VR 100
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Was Quibi the good kind of startup failure?

TechCrunch

AR/VR is coming (sooner than expected). Lucas Matney, who has been covering the topic here for years, just conducted a survey of seven top investors in the space. I do foresee AR applications becoming an integral part of certain types of work. A year ago, the market looked quite young.

Insurance 329