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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

Marketing 324
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5 advanced-ish SEO tactics to win in 2021

TechCrunch

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Identify the sources businesses trust when evaluating software Businesses are turning to rich, analytical sources for advice.

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Establish Your Goals. Get On Google My Business.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

CEO Yarden Shaked founded Varos in 2021 with CTO Lior Chen and his father, Gil Shaked and was part of Y Combinator’s summer 2021 batch. If your customer acquisition cost spikes, it could be a market trend. Varos, which officially launched Wednesday, started with marketing KPIs, but doesn’t want to stop there.

Company 285
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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Image Credits: Digital House. The company projects that more than 43,000 will take courses via its platform in 2021. Specifically, the company says it will also continue to expand its portfolio of careers beyond software development and include specialization in e-commerce, digital marketing, data science and cybersecurity.

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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

Education 233