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FTC forbids Intuit from advertising services as ‘free’

CIO

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Enterprise Applications Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services.

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Is the advertising market in trouble?

TechCrunch

Snap was not the only victim of its lackluster earnings digest — other companies that make money off of advertising incomes saw their share prices dip on concerns that the social network was not an outlier. Given the sheer number of mega-tech companies that are betting on the advertising market, the news matters.

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Web browsers: Reimagining remote work needs at the enterprise level

CIO

So, what sets enterprise browsers apart? Consumer browsers, such as Google Chrome and Microsoft Edge, are designed primarily for individual use and advertising purposes. The enterprise browser creates a secure workspace that is isolated from the machine by embedding advanced security mechanisms in the browser. Cloud Computing

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building ad tech and enterprise privacy technologies. Analyze your budget with quality versus reach in mind — fraudsters continue to take advantage of advertisers’ historic obsession with reach.

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Pixalate tunes into $18.1M for fraud prevention in television, mobile advertising

TechCrunch

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. South Africa’s Flow gets funding to automate social media advertising for real estate agencies by Tage Kene-Okafor originally published on TechCrunch.

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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?