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AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. Advertisers currently face significant challenges combining first-party data with third-party advertising and marketing data to measure and plan advertising campaigns in a privacy-compliant manner.

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Creative adtech is on the cusp of a revolution, and VCs should take note

TechCrunch

Consider how much has been spent over the 15 years on digital advertising mechanics such as targeting, serving, measuring and verification. ” The medium is practically crying out for a creative revival that can only be sparked by scalable tech.

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Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming

TechCrunch

In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited. Last year we covered Adtech startup Admix’s $7 million Series A funding.

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The impact of AI on edge computing

CIO

Edge devices adapt content, recommendations, and advertisements based on individual preferences. Edge storage solutions: AI-generated content—such as images, videos, or sensor data—requires reliable and scalable storage. Read more about the impacts AI at the edge is predicted to have on the manufacturing industry in this recent blog.

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Amagi tunes into $100M for cloud-based video content creation, monetization

TechCrunch

New Delhi-based Amagi provides cloud broadcast and targeted advertising software so that customers can create content that can be created and monetized to be distributed via broadcast TV and streaming TV platforms like The Roku Channel, Samsung TV Plus and Pluto TV.

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Why and when startups should look to diverse sources of capital

TechCrunch

For example, if a startup were looking for capital to spend on inventory and advertising, then venture dollars wouldn’t be the best fit. “It really doesn’t make sense to give up valuable equity at an early stage to do something that’s a repeatable and scalable expense with a fixed return,” Romanow said.

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History of MongoDB

The Crazy Programmer

All three of them experienced relational database scalability issues when developing web applications at their company. Dwight Merriman & Kevin O’Connor made the popular advertising company online with the name DoubleClick. Both realized they were solving horizontal scalability problems again.