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Navigating Trust and Data in Healthcare Marketing

Perficient

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns.

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Digital Transformation in Healthcare

N2Growth Blog

Insights and Strategies for Healthcare Leaders to Drive Innovation, Integration, and Success in a Rapidly Evolving Industry. As the healthcare industry continues to undergo rapid changes, driven by advancements in technology and evolving patient needs, it is crucial for healthcare organizations to stay ahead of the curve.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Learning Python for Healthcare – Is Python HIPAA Compliant?

The Crazy Programmer

But when it comes to building healthcare apps, it’s critical to consider if Python is a safe language to serve this purpose. Essentially, the best language for creating healthcare apps must be HIPAA compliant. For example, the global healthcare data increased dramatically in 2020. Explaining HIPAA Compliance.

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UnitedHealth CEO Says Hackers Lurked in Network for Nine Days Before Ransomware Strike

Ooda Loop

UnitedHealth Group revealed that the Alphv/BlackCat hackers infiltrated Change Healthcare’s systems for nine days before unleashing file-encrypting ransomware, accessed through leaked credentials for a vulnerable Citrix portal lacking multi-factor authentication.

Network 110
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Welcome to the trusted edge

CIO

Just imagine the devastation if a hospital got hacked and the infrastructure and healthcare devices were taken offline, which we have seen happen before. In many industries, such as manufacturing, retail, and healthcare, devices and sensors are connected in machine-to-machine (M2M) scenarios with no user awareness.

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Don’t Be So Extra: How to Create Healthcare Content for Generation Z

Perficient

I’ve heard this sort of sentiment from many healthcare clients. It’s come up more often in the last few years, as members of Generation Z (Gen Z) are engaging more with healthcare providers in the aftermath of the COVID-19 pandemic. My colleague Marlana Voerster has written about how to speak to Gen X in your healthcare communications.