Remove B2B Remove Culture Remove Leadership Remove Marketing
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Canadian CIOs discuss driving a successful hybrid cloud roadmap

CIO

When building technology and cloud services, they felt that what a customer or consumer expects is what should be delivered as part of a B2B experience. The topic of people, culture and leadership was woven into the discussion throughout the session. Cloud Computing, Events, IT Leadership

Cloud 243
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Lufthansa’s digital future takes flight with ‘Digital Hangar’

CIO

The volatility of the travel market, the inability to know how long the pandemic would last, and pressure from travellers made Lufthansa Group realize that existing customer experience methods needed to modernize. Test, measure, and learn comes with responsibility, so it has a lot to do with a healthy failure culture and leadership.”

Airlines 325
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Reimagining B2B Brand Awareness Through Real Faces: How it Benefits Organizations

thoughtLEADERS, LLC

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

B2B 93
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Highest-Rated Cloud Companies, Covid-19 Edition: Tips for Nailing Corporate Culture During This Chaotic Time

Battery Ventures

With the Covid-19 pandemic still raging, and most workplaces upended by work-from-home and an uncertain economy, company culture and workplace transparency have never been more important. Meanwhile, many wonkier B2B cloud companies are continuing to grow. drama, executives still face big HR and culture challenges.

Culture 119
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Ellen DeGeneres, Portia de Rossi, Shaun White, Shawn Mendes get behind Shelf Engine

TechCrunch

“We’ve had phenomenal growth last year, some of it from our mid-market customers, but mostly from customers like Target and Kroger,” Kalb said. Our other big news is that we hired a president ( Kane McCord ) in the past six weeks, which is cool to have the reinforcement on the leadership side.”.

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Transformational Leadership – 4 Real-World Examples

Modus Create

There are two ways to talk about transformational leadership. . We can dive deep into the academic theory created by Bruce Avolio and Bernard Bass in 1991 and understand how it fits into the broader Full Range Leadership Model. . But first, let’s define transformational leadership. . What is Transformational Leadership?

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Introducing “Billion-Dollar B2B”: The New Revenue and Valuation Paradigm for Today’s Rapidly Growing, Consumer-Like B2B Standouts

Battery Ventures

But now it’s time to complement and update T2D3 to account for some of the new, tectonic changes shaping a broader universe of B2B tech—and pushing companies to grow at rates we’ve never seen before. I call this new paradigm “Billion-Dollar B2B.” Note: Market Data as of 04/03/21. Source: FactSet. Source: Company filings.

B2B 52