Lufthansa’s digital future takes flight with ‘Digital Hangar’
CIO
OCTOBER 27, 2023
As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream. We follow a test, measure, and learn system to see what’s creating value for our customers,” he adds.
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