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Growth marketing roundup: cool SaaS, marketing lies, VR ads and more

TechCrunch

holiday calls for a short weekly recap, but we have plenty to share about growth marketing from our coverage over the week. TechCrunch is collecting responses in this survey to find the best growth marketer for founders to work with. Marketer: Nikita Vorobyev. Marketer: Max van den Ingh , Unmuted.

VR 257
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B2B Digital Marketing:  5 Cost-Conscious Ways to Improve Your Demand Generation

IDC

Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC's Content Marketing Services to stay agile and informed in the dynamic tech market.

B2B 52
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Better.com’s public market debut was Miserable.com

TechCrunch

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 To sum it up, digital mortgage lender Better.com made its public debut on August 24.

Marketing 227
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Seedstars launches second fund to invest in 100 startups in emerging markets

TechCrunch

Now it’s set a goal of investing in 100 more startups with the launch of its second emerging market seed-stage fund, called Seedstars International Ventures II (SIV), with a first close of $20 million. We’re really looking to diversify holdings, leveraging learnings from one market to another,” said Sosrodjojo.

Marketing 246
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Tribal Credit, which provides credit cards to startups in emerging markets, raises $34.3M

TechCrunch

The B2B payments space has seen an explosion in demand, and investor interest, in the wake of the COVID-19 pandemic as businesses try to figure out how to pay each other digitally. Altman brothers lead B2B payment startup Routable’s $30M Series B. The challenges become even more complex when dealing with cross-border payments.

Marketing 244
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Enable bags $45M for B2B rebate management platform

TechCrunch

The new funding will be used for product innovation and building sales and go-to-market teams. leadership team,” he added. When we saw that momentum, the market size was large and the opportunity was now getting bigger and bigger, we started scaling up the business.”. The Series A was proving traction in the U.S.

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#749 The Revolution of Conversational Commerce with Michael Klein, Creative Tech Marketer & Consultant

Modern CTO

Today we’re talking to Creative Tech Marketer & Consultant, Michael Klein. We discuss the origins and evolutions of conversational commerce, how it’s transforming the way we interact with the market, and why authenticity matters more in today’s commerce climate than ever before.