TechCrunch

AUGUST 6, 2021

ThoughtSpot CEO Sudheesh Nair shared some of his thoughts about building a sturdy leadership team and drafted a thorough checklist for entrepreneurs who are putting a crew together. Miranda Halpern spoke to Amsterdam-based coach Ward van Gasteren for our latest growth marketing interview , which is free to read. His initial advice?

Recruiting 361

Recruiting Windows Artificial Intelligence Artificial Inteligence 361

CIO

FEBRUARY 7, 2024

API-first strategies on the rise APIs are ubiquitous within modern software architectures, working behind the scenes to facilitate myriad connected capabilities. “As agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

Technical Review 312

Technical Review Government Artificial Inteligence Software Review 312

TechCrunch

SEPTEMBER 21, 2021

“We’ve had phenomenal growth last year, some of it from our mid-market customers, but mostly from customers like Target and Kroger,” Kalb said. Our other big news is that we hired a president ( Kane McCord ) in the past six weeks, which is cool to have the reinforcement on the leadership side.”.

Off-The-Shelf 249

Off-The-Shelf Engineering B2B Retail 249

Perficient

MAY 1, 2024

From navigating complex persona-based marketing to ensuring rapid service delivery, James unpacks the potential of a retail mindset to make healthcare more responsive and personal. His dynamic leadership and dedication to people development have propelled the company into a new era of technology capability.

Retail 52

Retail Healthcare B2B Strategy 52

Strategy Driven

JULY 9, 2020

SaaS lead generation in a B2B environment can be quite challenging, and SaaS marketing is famous for being very data-driven with extremely little margin of error. In this guide, we will discuss some of the most effective B2B lead generation strategies for SaaS companies, starting with the first one. A Performing Website.

B2B 30

B2B Strategy Company B2C 30

IDC

MARCH 1, 2024

Many B2B marketers are wondering if they can focus on both customers and data at the same time. The quest to resonate with customers with B2B marketing content, while leveraging data-driven insights has become paramount. Can you be customer-focused and data-focused at once?

B2B 69

B2B Data Marketing Strategy 69

thoughtLEADERS, LLC

OCTOBER 10, 2022

Nurturing employees to be the voice of the brand sustains an ecosystem for innovation, bridging marketing efforts and connecting them with the stakeholders. Today’s post is by Dhanshi Kittusamy Murthi, Regional Head of US Marketing at Vuram, a global hyperautomation services company.

B2B 93

B2B Organization Sustainability Culture 93

Battery Ventures

APRIL 22, 2021

But now it’s time to complement and update T2D3 to account for some of the new, tectonic changes shaping a broader universe of B2B tech—and pushing companies to grow at rates we’ve never seen before. I call this new paradigm “Billion-Dollar B2B.” Note: Market Data as of 04/03/21. Source: FactSet. Source: Company filings.

B2B 52

B2B Enterprise Trends Cloud 52

TechCrunch

FEBRUARY 4, 2022

The latest data on the cloud market makes it plain why – cloud is big business, software-market equity repricings aside. One recent survey of sales and marketing professionals found that only half of respondents said they were likely to attend an event in H1 2022. Spotify is part-owned by labels, and it has huge market clout.

Banking 209

Banking Fintech Hotels Survey 209

CIO

SEPTEMBER 2, 2022

In 2017 the US Consumer Financial Protection Bureau (CFPB) issued a set of high-level, non-binding principles intended “to help foster the development of innovative financial products and services, increase competition in financial markets, and empower consumers to take greater control over their financial lives.” Banking, IT Leadership

Banking 246

Banking Fintech B2C B2B 246

CIO

AUGUST 31, 2022

In 2017 the US Consumer Financial Protection Bureau (CFPB) issued a set of high-level, non-binding principles intended “to help foster the development of innovative financial products and services, increase competition in financial markets, and empower consumers to take greater control over their financial lives.” Banking, IT Leadership

Banking 246

Banking Fintech B2C B2B 246

IDC

FEBRUARY 3, 2023

In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on extensive research, IDC’s new Adaptive Customer Experience (ACE) model is a circular and evolving framework and not linear at all, like it’s predecessor. This is because engagement with tech buyers is no longer linear.

Marketing 56

Marketing B2B Research Digital Marketing 56

Modus Create

JUNE 23, 2021

There are two ways to talk about transformational leadership. . We can dive deep into the academic theory created by Bruce Avolio and Bernard Bass in 1991 and understand how it fits into the broader Full Range Leadership Model. . But first, let’s define transformational leadership. . What is Transformational Leadership?

Examples 95

Examples Leadership Technical Review Open Source 95

TechCrunch

NOVEMBER 10, 2021

Meddy CEO Haris Aghadi and COO Abed Alkarim Khattab will join Helium’s leadership team as part of the deal. They will “play integral roles in Helium’s execution of its GCC strategy and operations.”. Helium Health’s acquisition of Meddy is a major expansion play. Helium Health.

Technical Review 248

Technical Review Systems Review Healthcare Insurance 248

CIO

APRIL 7, 2023

Some African entrepreneurs have begun to address this urgency by developing atypical accounting automation and new management systems where CIOs drive the ins and outs of the processes to keep up with ever-changing markets. This young firm reputedly offers businesses a more affordable solution than what is generally available on the market.

System 246

System Artificial Inteligence Quality Assurance Small Business 246

CIO

MAY 14, 2024

Los directores ejecutivos lo saben y lo entienden cada vez mejor” , considera RJ Juliano, vicepresidente senior, CIO y director de marketing de Parkway Corp, una empresa de inversión, desarrollo y operaciones inmobiliarias y de aparcamientos. Business IT Alignment, CEO, CIO, Digital Transformation, IT Leadership, IT Strategy

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B2C B2B Conference Marketing 235

IDC

SEPTEMBER 26, 2022

Whether it’s watching YouTube clips to research a product or service, attending B2B meetings and events live online, or watching news reels on Instagram, the use of this [.]. There is no doubt that we live in the age of video. IDC research shows a 32% increase in video usage since the start of the pandemic.

Video 56

Video B2B Marketing Research 56

TechCrunch

NOVEMBER 22, 2022

Fellow founder and co-CEO Josh Mangel will temporarily assume the role of chief executive while Hurst leads the search and subsequent transition in leadership with the help of a global executive recruitment firm. Once a new CEO has been named, Mangel will become executive chairman of Pipe, focusing on product and strategy.

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CTO Fintech CTO Coach Telecommunications 190

TechCrunch

AUGUST 24, 2022

As we pointed out back in 2020, Milvus has not leaned heavily on advertising and marketing spend, instead choosing to leverage word of mouth on the places where developers like to hang out for ideas and inspiration to get itself noticed, such as Github and Reddit. All of that points to a market opportunity that Zilliz is focused to tackle.

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Open Source Artificial Inteligence Comparison B2C 199

TechCrunch

MARCH 16, 2022

The firm would’ve probably wanted its portfolio companies to dominate their respective markets over the next decade before becoming billion-dollar investments, like their contemporaries in China and India. Wakanow underwent financial struggles and was in a midlife crisis before new leadership came to turn the tides.

Fintech 217

Fintech Technical Review Internet Travel 217

TechCrunch

SEPTEMBER 14, 2022

For the online logistics space, it’s not difficult to see why investors were quite curious about the market. Logistics operators in Africa suffer from various problems, from inconsistent pricing, which stems from a fragmented supply-and-demand market, to paper documentation and little or no access to financing.

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Technical Review Insurance Transportation Banking 197

IDC

MARCH 5, 2021

Learn what strategic elements tech marketers should prioritize with IDC. The global pandemic brought big changes to how business happens and what customers expect.

Marketing 102

Marketing B2B Strategy Leadership 102

Modus Create

NOVEMBER 9, 2020

In an ever-shifting industry, partnering with market-leading tools that can benefit our clients is critical to Modus’s customer-first philosophy. shares our commitment to thought leadership, a core strategic pillar of our organization. We will be delivering new, value-added services with close support and collaboration from the Aha!

Programming 96

Programming B2B Product Management Strategy 96

IDC

AUGUST 26, 2020

Digital innovation has drastically changed technology marketing. Explore these changes and see what's next for marketing with IDC's Warren Lane.

Marketing 121

Marketing Technology Data Innovation 121

Honeycomb

JULY 12, 2023

Above a certain level, leadership promotions have to be about what the company needs, not the individual, and it was valuable to imagine together what a great VP of Engineering for Honeycomb might look like. These work experiences also helped me out: Working at other startups of a variety of stages and sizes, especially B2B SaaS startups.

Part-Time VPE 98

Part-Time VPE Engineering B2C Technical Review 98

Hacker Earth Developers Blog

FEBRUARY 22, 2022

Remote work, candidate-driven market, automation are some of the tech recruiting trends that were born out of the pandemic. Data-driven recruiting strategies are the answer to effective talent sourcing and a streamlined hiring process. The key to capitalizing on talent market trends in 2022 is data. Candidate driven market.

Recruiting 130

Recruiting Technical Review Trends Software Review 130

IDC

JANUARY 21, 2020

IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Investment patterns provide evidence for marketing’s expanding role. It’s no longer enough to simply use digital to conduct traditional marketing better. Key Finding: Marketing Gets a Budget Boost. of revenue.

Survey 67

Survey Budget KPI Marketing 67

IDC

JANUARY 29, 2021

Tech marketing budgets increased by 2.0% in 2020, despite the global pandemic's shifting and halting a lot of business. Explore where those dollars are going and why with IDC's Warren Lane.

Marketing 48

Marketing Survey Budget B2B 48

IDC

JANUARY 21, 2020

IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Investment patterns provide evidence for marketing’s expanding role. It’s no longer enough to simply use digital to conduct traditional marketing better. Key Finding: Marketing Gets a Budget Boost. of revenue.

Survey 59

Survey Budget KPI Marketing 59

Perficient

APRIL 28, 2023

B2B commerce websites are notably complex, so we are committed to leveraging world-class talent wherever it exists, even if their day ends when mine begins. During this call, technical leadership will learn whether the team could proceed as hoped overnight or if they encountered questions that prevented them from completing their work.

B2B 64

B2B eCommerce Development Team Review Technical Review 64

UruIT

APRIL 4, 2022

It gives you valuable insight into the industry and its leadership as well as facilitating essential networking opportunities. . This conference unites influential industry leaders to share their challenges, insights, and strategies. If you’re a B2B founder, revenue leader, exec, or investor then SaaStr Annual isn’t to be missed. .

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Conference Real Estate Education Network 98

Battery Ventures

NOVEMBER 25, 2020

But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. sales, marketing, support, etc.).

Cloud 69

Cloud Company Metrics Weak Development Team 69

Battery Ventures

OCTOBER 10, 2018

Derek Roos moved his software company Mendix* from the Netherlands to Boston in early 2012, hoping to kick-start the new market for “low-code” application development. This is the third blog post in our series about how European, B2B technology companies can successfully hop the pond and grow. Everyone thought we were crazy except us.

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B2B Marketing Travel Company 45

IDC

JULY 5, 2023

Having extensive data about the company you are prospecting, their customers, partners, competitors, and broader market context enhances your knowledge and ability to connect with your audience.

Data 52

Data Marketing Company B2B 52

IDC

AUGUST 18, 2023

Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g.,

Marketing 52

Marketing B2B Strategy Company 52

IDC

AUGUST 2, 2023

Simply put, account-based marketing (“ABM”) is a strategic B2B marketing approach that targets a market consisting of a single company, a division of a company, and / or an individual within a company. It stands in contrast to the more generalist B2B marketing approaches providing much more targeted tactics (e.g.,

Marketing 52

Marketing B2B Strategy Company 52

Mills Scofield

JUNE 3, 2014

As someone who works with a variety of organizations in my roles as strategy and innovation consultant, venture capitalist, professor, and mentor, this question intrigues to me. The differences were more along traditional business characteristics: virtual vs. physical product or service, B2B vs. B2C, etc.

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Social B2C Innovation Culture 70