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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. A B2B startup? Social can work well as a DR channel (and does for us) but is less certain than search. But there’s been a lot of belt tightening since then.

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Fashinza, a B2B supply chain marketplace for fashion brands, raises $100M

TechCrunch

adults in an August 2021 Gallup survey saying that they’ve been unable to get a product they wanted in the past two months because of shortages. Fashinza’s B2B supply chain marketplace. The pandemic has majorly affected the global supply chain, with 60% of U.S. ” An expanding market.

Fashion 192
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A tale of two surveys: Fintech VCs change tune on investment landscape

TechCrunch

In mid-February, we published a survey of 10 fintech investors with questions on topics such as what areas they are excited about and their outlook for the future. Here we are, not even six months later, and the vibe from the responses of our latest survey — this time of eight fintech investors — is a very different one.

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Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

A product manager at online graphic design platform Creatopy , he also works with clients as a freelance content strategist, and it is in this capacity that he was recommended to TechCrunch via our growth marketer survey. (If If you have growth marketers to recommend, please fill out the survey !). And Romanian startups are very smart.

Marketing 258
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UnitQ raises $30M in Accel-led round to help companies improve product quality

TechCrunch

For one, it gathers user feedback from public sources like app reviews and social media and from private sources such as support tickets, support chats and surveys. The startup is mostly focused on consumer companies, but also has some B2B clients. Specifically, unitQ says it identifies actionable insights in a variety of ways.

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Blind raises $37M to double down on workplace gossip and career advice

TechCrunch

Blind has carved out a unique niche in the social-networking world. Blind believes it has a better pulse on how employees are feeling about policies and their employers, and is building tools around, for example, pulse surveys to give HR teams better insight than they might get from other services.

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Tech Marketing’s Expanding Role: More from IDC’s 2019 Investment Benchmark Survey

IDC

IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Technology buyers now use marketing-related information sources (digital and social) over sales at every stage of their decision-journey, according to IDC’s IT Buyer Experience survey. of revenue. Watch this category!

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