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AudiencePlus wants to help every company run its own media platform

TechCrunch

It used to be that having a corporate blog and some paid content was the gist of your marketing department’s content efforts, and that was enough. But as larger companies like Salesforce and HubSpot have launched their own full-blown media arms , it may be time to rethink your content strategy.

Media 213
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Salesforce’s Marketing GPT and Commerce GPT to help build personalized services

CIO

Customer relationship management (CRM) software provider Salesforce has launched two new generative AI based offerings, dubbed Marketing GPT and Commerce GPT, to help enterprises build personalized services for their customers. Salesforce’s proprietary Einstein GPT and Data Cloud underpin the two new generative AI offerings.

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Managing Complex Branching and Merging in Salesforce with Copado

Perficient

Getting Started Salesforce is one of the most popular customer relationship management (CRM) platforms on the market, used by businesses of all sizes to manage their Sales, Customer Service, and Marketing processes. This is where a DevOps platform like Copado can help.

DevOps 69
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Powerful Automation at Your Fingertips with Salesforce Omnistudio

Perficient

Salesforce is a leading customer relationship management (CRM) platform that has revolutionized how businesses manage their sales, marketing, and customer support functions. In this blog, we will take a closer look at Salesforce OmniStudio. In this blog, we will take a closer look at Salesforce OmniStudio.

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Revolution Ventures backs Casted in B2B-focused podcast play

TechCrunch

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. Casted’s platform is also “the system of record” for Salesforce’s 25+ podcasting shows.

B2B 206
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Back Promotion with Copado

Perficient

A Key Component Salesforce is a powerful customer relationship management (CRM) platform that helps organizations manage their sales, customer service, and marketing processes. How Does Copado Support Back Promotion? This is where a DevOps platform like Copado can help. Why is Back Promotion Important?

DevOps 69
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The year’s top 10 enterprise AI trends — so far

CIO

AI is now a board-level priority Last year, AI consisted of point solutions and niche applications that used ML to predict behaviors, find patterns, and spot anomalies in carefully curated data sets. With a pre-trained model, you can bring it into HR, finance, IT, customer service—all of us are touched by it.”