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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

Video 242
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ESG reporting: Carbon in the cloud

CIO

Environment, social, and governance (ESG) concerns have become increasingly important for all organizations. But not all cloud providers are on the same ESG level; some have better sustainability strategies than others, and some providers’ strategies are more effective.

Report 271
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Ethics for ransomware: To pay or not to pay?

CIO

However, for those organizations that did pay, approximately one-quarter did not completely recover their encrypted data ( Ransomware 2024 by Market Vertical: Paying the Ransom Does Not Guarantee That You Will See Your Data Again ). the world’s leading tech media, data, and marketing services company.

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Mastering sustainability challenges in the water domain with smart meter synergy

CIO

If you watched DUNE or read the book, then you’ll get my drift: waste not, want not. This is a complex operation, given all the economic, political, social, and environmental systems that consume or use water or have a say in its management or influence its abundance.

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TechCrunch roundup: Dotcom crash history lessons, post-M&A strategies, climate tech heats up

TechCrunch

Similarly, messenger bags for Kozmo.com, which promised to bring “videos, games, DVDs, music, mags, books, food, basics & more” to customers in 60 minutes or less, sell today for $350 and up on Etsy. For LatAm payment orchestration startups, market fragmentation is a blessing in disguise. Image Credits: Getty Images.

Strategy 207
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10 Leading Books on Social Business

Dion Hinchcliffe's Web 2.0 Blog

During the research for our forthcoming book, Social Business By Design , I ended up taking a close look at a number of other excellent titles on the subject. In fact, that’s the core tenet of social business: Anyone can participate. Smart Business, Social Business by Michael Brito.

Social 104
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Closed User Groups in Travel: Benefits, Examples, and Best Practices to Enable a CUG Strategy

Altexsoft

In this blog post, we’ll show you how to implement and take advantage of a closed user group strategy. Many companies have closed user groups for employees to book travel for business purposes, often at discounted rates. Requirements can vary depending on the organization or company implementing the strategy.

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