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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Hypothetically, they could use that money to buy 50 Herman Miller Aeron chairs or five top-of-the-line MacBook Pros for the engineering team. A new year is quickly approaching, which brings new resolutions — and new budgets. Provide a recommendation in this quick survey and we’ll share the results with everybody.

Budget 240
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5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. Related: 6 tips for making the most of a tight IT budget Budgeting, IT Leadership, IT Strategy

Budget 363
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Platform Engineering Essentials: 5 Key Learnings Before You Start

Xebia

Are you starting on your platform engineering journey? Platform engineering can help organizations reduce cognitive load for development teams, and create a significant improvement in developer experience (DevEx) as well as several other areas. Start collecting information by doing surveys.

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This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

TechCrunch

With the new year almost upon us, I interviewed several of the experts we’ve identified through the Experts program and asked each of them how they’d manage a small Q1 2022 marketing budget, and on Wednesday, Senior Editor Walter Thompson hosted a Twitter Space with Octane.ai ” Growth marketing. Acquisition mediums.

Budget 191
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Even startups on tight budgets can maximize their marketing impact

TechCrunch

Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. Leveraging this material with best practice techniques enables any startup, no matter how limited its budget, to run an effective marketing campaign.

Budget 224
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TechCrunch+ roundup: Using predictive LTV, Boston VC survey, active learning for ML teams

TechCrunch

Adding predictive LTV to decision flows does more than just identify lucrative customers early in the sales cycle — you can also use it to set performance targets and help teams adjust campaign budgets midstream.

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What’s holding CTOs back?

CIO

With 43% of CTOs reporting up to another IT leader or LOB executive, according to the 2024 State of the CIO survey , and just 38% having a budget separate from IT, as change agents they can find themselves in a difficult spot. I’m on the hook to deliver value,” he says.

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