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The art of selling: IT budget approval made easier

CIO

Because as a young CIO, I was struggling with obtaining budget approvals for a range of IT initiatives. Today, technology capabilities deliver significantly greater capability than they did even five years ago, but the basic calculus of “selling” hasn’t changed much for CIOs. Why was I at this presentation, you ask?

Budget 239
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Even startups on tight budgets can maximize their marketing impact

TechCrunch

Dominik Angerer is CEO and co-founder of headless CMS Storyblok , which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms.

Budget 224
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5 hot IT budget investments — and 2 going cold

CIO

The economy may be looking uncertain, but technology continues to drive the business and CIOs are investing big in 2023. At the same time, they are defunding technologies that no longer contribute to business strategy or growth. This technology will help our customers get started quicker and will also allow us to reach more people.”

Budget 363
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6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Despite an estimated increase to IT budgets of 5.1%

Budget 340
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. A new year is quickly approaching, which brings new resolutions — and new budgets. Help TechCrunch find the best growth marketers for startups. Here’s who we talked to: Cam Sinclair , director/marketeer, Ammo. Events, PR: $5,000.

Budget 240
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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Budget 78
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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 233