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3 strategies for elevating brand authority in 2021

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 2 strategies for creating top-of-funnel marketing content. Strategy #1: Get media coverage.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Lindsay Goldman , strategic advisor, MO Pros.

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Create The Perfect Virtual Recruiting Strategy For Universities With These Tips

Hacker Earth Developers Blog

Virtual campus recruiting doesn’t demand a huge budget, eliminates geographical constraints which widen your talent pool, and provides an improved candidate experience to today’s digital-savvy generation—it is a win-win all around. Creating a virtual campus recruiting strategy: The steps. Leverage social media to source candidates.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. to register and list their services, which clients can book.

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The potential for generative AI in government and public services

CIO

Copilot can summarise data from submitted applications, case notes, email or social media interactions, then synthesise it with existing policies and guidance to give workers the best available information and advice, complete with references where required. There are also obvious benefits for new workers.

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Five Strategies to Cut Costs as a New Business

Strategy Driven

Here are five strategies to help you cut costs as a new business, which one will you try first? Stick to Your Budget Every business owner knows the importance of their annual budget, helping them to plan for the year and, hopefully, yield good profits.

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3 key digital transformation priorities for 2024

CIO

This year’s technology darling and other machine learning investments have already impacted digital transformation strategies in 2023 , and boards will expect CIOs to update their AI transformation strategies frequently. Luckily, many are expanding budgets to do so. “94% Luckily, many are expanding budgets to do so. “94%