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4 video content tips for your startup’s growth marketing

TechCrunch

Teach yourself growth marketing: How to perform growth experimentation through A/B testing In recent years, video has morphed into the king of social media content across the globe. It means that you need to prioritize video content for your startup. What does all that mean for growth marketing? It helps to prioritize.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. Jonathan Martinez of JM Strategy advised running parallel campaigns on TikTok, Facebook and Google. If we were advising one of our early-stage startups how best to deploy their $25,000 marketing budget for Q1 2022, here’s what we’d suggest.

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Getting infrastructure right for generative AI

CIO

After taking a hard look at their physical operations and staff capabilities as well as the fine print of cloud contracts, some are coming up with strategies that are delivering positive return on investment. It’s well within the budget.” On the cloud, you’re paying by the hour and you’re paying a premium.”

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Create The Perfect Virtual Recruiting Strategy For Universities With These Tips

Hacker Earth Developers Blog

Virtual campus recruiting doesn’t demand a huge budget, eliminates geographical constraints which widen your talent pool, and provides an improved candidate experience to today’s digital-savvy generation—it is a win-win all around. Creating a virtual campus recruiting strategy: The steps. Build a robust hiring plan.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions. Image or video ad creatives? I therefore decided to instead use video ads.

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Is PC-as-a-Service part of your hybrid work strategy?

CIO

If someone told you a decade ago that deploying IT services would be more like streaming video content than the traditional procurement and provisioning process, you probably wouldn’t have believed them.

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Cybersecurity Snapshot: SANS Offers Tips for Maximizing Smaller OT Security Budgets

Tenable

A SANS Institute survey found that budgets for ICS/OT security have shrunk, and advises on how to do more with less. Essentially, budgets are down in just about every category we analyzed,” the SANS Institute report reads. For more information about ICS/OT security, check out these Tenable blogs and videos: “ Three U.S.

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