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The hamburger model is a winning go-to-market strategy

TechCrunch

However, even the most successful product-led growth companies will reach a tipping point, because no matter how good their product is, they’ll need to figure out how to expand their customer base and grow from a startup into a $1 billion+ revenue enterprise. The top bun: Enterprise sales. The hamburger go-to-market strategy.

Marketing 303
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Laika laps up $50M for its automated security compliance platform

TechCrunch

Compliance with privacy and security frameworks like SOC 2, HIPAA and GDPR has become a central component not just of how organizations build trust with their users, but of how organizations work together these days: fail to meet the requirements of these frameworks, and you might lose your business relationship.

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Principal Financial unifies IT to lay foundation for growth

CIO

As such, Kay’s biggest challenge in setting the stage for her digital ambitions — and one that has involved the entire C-suite — has been unifying the IT operations of Principal Financial’s individual businesses units in order to develop an enterprise-wide data foundation and cloud architecture on which to build its next-generation services.

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JLL, Khosla lead Jones’ $12.5M Series A for real estate vendor compliance

TechCrunch

Commercial real estate tenants and property managers have to abide by strict liability rules that any vendor entering the property must have insurance certificates and meet other requirements. Its technology can process an insurance certificate in less than an hour and reduce the overall vendor approval time to 2.5 Enter Jones.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234
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How strategic partnerships are the key to AI-driven innovation

CIO

In fact, there are five key areas CIOs need to consider when developing an enterprise GenAI strategy, all of which become much more achievable with the right partnerships in place. According to an EXL Enterprise AI study , 74% of C-level leaders say data silos have been a barrier to enterprise-wide AI implementation.

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Are You Ready for Cloud Regulations?

CIO

Cloud concentration risk, system market risk—it goes by various names—is not a new topic. Back in 2019, a letter to the US Financial Stability Oversight Council requested the major cloud service providers be designated as systemically important financial market utilities. . Market collaboration is required.

Cloud 246