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2 exercises that will bring your brand persona to life

TechCrunch

Create target customer personas to develop successful growth strategies. Once these foundational elements of your brand are in place, it’s a good time to gather your brand-building team to walk through the persona exercises below. For this reason, be sure the founding team is participating in this exercise.

Exercises 219
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Early Snapchat employee debuts Yoni Circle, a social storytelling app for womxn

TechCrunch

Drimal, has now launched her own social app, Yoni Circle. Drimal came up with the idea for a social storytelling app, in part, because she saw the potential when working on the Snapchat “Our Stories” product. An early Snapchat employee who once architected the “Our Stories” product, Chloe?

Social 274
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Why Is It Necessary to Run Cybersecurity Evaluation Exercises?

Altexsoft

The rapidly growing volume and sophistication of attacks entail the need for greater preparedness, especially through regular security exercises. Here’s a question related to the field of security: Why do military organizations ceaselessly conduct combat exercises or drills? Reason 1: Knowing if the system works.

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Student-founded Develop for Good surpasses 25,000 volunteer hours connecting students with nonprofits

TechCrunch

This has been the year of the social organization. That was part of the impetus for two Stanford seniors, Mary Zhu and Amay Aggarwal, to co-found Develop for Good , a matching service designed to connect motivated and ambitious undergrads in computer science, design and economics to nonprofits with specific projects that require expertise.

Nonprofit 267
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Daily Crunch: Twitter to allow developers to build third-party apps

TechCrunch

Well, anyway, as Romain put it today, Zenly is “making social maps cool again.” Amazon has its sights set on social : At least that’s what we think with its latest move to acquire India-based social commerce company GlowRoad. The deal comes as other big retail names, like Walmart and YouTube, invest in the social commerce space.

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Guarding the gates: a look at critical infrastructure security in 2023

CIO

This analysis isn’t just a statistical exercise but a crucial necessity in our interconnected world, where the security of our digital infrastructure is intertwined with our physical safety and economic stability. A BCP typically includes four steps: business impact analysis, recovery strategies, plan development, and testing and exercises.

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Daily Crunch: Interactive gaming developer Unity merges with app monetization platform ironSource

TechCrunch

Get your game on : Unity and ironSource confirmed that they are merging of “two powerhouses” in interactive development and app monetization, Ingrid writes. Reducing headcount is another way for founders to claw back equity, as many workers who’ve been laid off lack enough cash to exercise all of their vested options.

Games 228