Making the case for IVP: Initial viable product
TechCrunch
NOVEMBER 18, 2021
is the head of Strategy for Esquire Digital and the editor of Today’s Esquire. Explaining that it’s just your minimum viable product (MVP) and it’s not ready yet is sometimes fine, but I’ve seen many times where that’s the dealbreaker in itself. It’s the first truly viable product you choose to launch.
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