article thumbnail

Making the case for IVP: Initial viable product

TechCrunch

is the head of Strategy for Esquire Digital and the editor of Today’s Esquire. Explaining that it’s just your minimum viable product (MVP) and it’s not ready yet is sometimes fine, but I’ve seen many times where that’s the dealbreaker in itself. Aron Solomon. Contributor. Aron Solomon, J.D.,

article thumbnail

5 tips for scaling your green startup during a funding drought

TechCrunch

More than ever, green startups now need to refine their strategies for raising VC money during the scaling stage, especially when they begin assessing their defining values vis-a-vis their finances. You probably presented a minimum viable product and initial consumer research, and were backed for that.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TechCrunch+ roundup: Summary slide showcase, video SEO strategy, how to value AI startups

TechCrunch

How to implement a video SEO strategy. If your startup is shaping up its video content strategy, a wholesale shift isn’t required: Instead, conduct a content audit to identify areas where interactive content can drive growth, such as testimonials, product announcements and webinars. How to implement a video SEO strategy.

Video 201
article thumbnail

TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing

TechCrunch

Building a minimum viable product once required engineering and design ability. seed deck TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing by Walter Thompson originally published on TechCrunch

article thumbnail

Here’s what I learned while leading a bootstrapped startup to $40M ARR

TechCrunch

To help you set your business up to thrive during economic turbulence and beyond, I’d like to share some of the strategies that proved successful when building Hotjar, the company I lead. It all starts with creating a product, testing it and finding the right market fit.

article thumbnail

MVP versus EVP: Is it time to introduce ethics into the agile startup model?

TechCrunch

The rocket ship trajectory of a startup is well known: Get an idea, build a team and slap together a minimum viable product (MVP) that you can get in front of users. Here are three steps that startups — especially the ones that incorporate significant AI/ML techniques in their products — can use to develop an EVP.

article thumbnail

How much money should you raise for your startup?

TechCrunch

This is why you need to put together a minimum viable product (which is neither minimum, nor viable, or a product ) to test out part of your business model. To be a startup on the VC treadmill is a staged de-risking of a business proposition.