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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Ukrainian startup Zeely raises $1M for SMB growth app aimed at US, UK, Brazil, Mexico

TechCrunch

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% Zeely says that its app can generate a web store quickly on a mobile, as well as allow a business to promote itself across social media platforms quickly and easily. Many of these new entrepreneurs do the vast majority of work on their phones.

SMB 248
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Unspoken Rules Of Mascot Marketing Every Brand Must Follow

Strategy Driven

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. In fact, you can use them to fuel promotions across all channels, from retail settings to print ads, TV, business events, websites, and social media. Research should always be the first step.

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Get to Know Your Retail Customer: Accelerating Customer Insight and Relevance

Cloudera

There are lessons to be learned from the brick and mortar or pure-play digital retailers that have been successful in the Covid-19 chaos. Since the bulk of the retail season is upon us, I wanted to reflect on the four basic pillars of retail that we see successful companies embody.

Retail 61
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Digital transformation in retail: 10 changes in customer in-store experience

Apiumhub

Market research firm eMarketer estimates global e-commerce sales will reach about $ 3.563 trillion this year. The growth of online sale is very robust globally, with a growth rate about four times higher than that of all retail sales. 1) Digital marketing. 1) Digital marketing. 2) Omnichannel retail.

Retail 46
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How Retailers Use Artificial Intelligence to Innovate Customer Experience and Enhance Operations

Altexsoft

percent of all retail sales (2.3 eCommerce share of total retail sales worldwide from 2015 to 2021. To remain competitive, retailers must allow in-store customers to enjoy the benefits of online shopping. The country’s second largest online retailer JD.com is one the companies making the idea of checkoutless shopping a reality.

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When Hyper-Personalized Experiences Are Expected, Media Companies Can Win Using Generative AI

Perficient

Every platform from social media sites to popular online retailers is constantly improving the way it consumes, organizes, and utilizes customer data to advertise products and services perfectly aligned to individuals’ demands. The same can be done for digital marketing campaigns that use personalized ads, videos, and other content.