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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. ” In a turbulent market, it’s time to get methodical about sales. to 17 cents. .”

Biotech 215
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Global spending on digital marketing nears $100 billion: study

CTOvision

44% growth is huge, especially in a market sized in billions of dollars. Spending on digital marketing grew by 44% last year in the US and Britain to $52 billion, with global spending on “martech” estimated to near a whopping $100 billion.

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Dental SEO Services: Digital Marketing for Dentists

KitelyTech

This is why dental search engine optimization (or dental SEO) is the most important part of your new digital marketing strategy. Recent studies found that 68% of all clicks go to the top five search results. The post Dental SEO Services: Digital Marketing for Dentists appeared first on KitelyTech.

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To optimize for growth, study your down-funnel metrics

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Jonathan Martinez. Contributor. Share on Twitter.

Metrics 226
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Here is a complete guide on how to set and achieve marketing objectives. Improve your digital marketing skills. It may be worth improving your knowledge and digital marketing skills.

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Digital marketing operations – where everybody knows your name

Capgemini

Click to read case study. It’s true that we expect things to be fast and smooth nowadays: we’ve grown accustomed to a joined-up digital experience, and to ordering something online that’s delivered next day, and sometimes sooner. Click to read case study. Behind the numbers – enhanced customer satisfaction.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.