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TechCrunch+ roundup: Summary slide showcase, video SEO strategy, how to value AI startups

TechCrunch

How to implement a video SEO strategy. If your startup is shaping up its video content strategy, a wholesale shift isn’t required: Instead, conduct a content audit to identify areas where interactive content can drive growth, such as testimonials, product announcements and webinars.

Video 201
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Making the case for IVP: Initial viable product

TechCrunch

is the head of Strategy for Esquire Digital and the editor of Today’s Esquire. Explaining that it’s just your minimum viable product (MVP) and it’s not ready yet is sometimes fine, but I’ve seen many times where that’s the dealbreaker in itself. Aron Solomon. Contributor. Aron Solomon, J.D.,

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5 tips for scaling your green startup during a funding drought

TechCrunch

More than ever, green startups now need to refine their strategies for raising VC money during the scaling stage, especially when they begin assessing their defining values vis-a-vis their finances. You probably presented a minimum viable product and initial consumer research, and were backed for that.

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TechCrunch+ roundup: No-code MVP strategy, hiring under scrutiny, A/B growth testing

TechCrunch

Building a minimum viable product once required engineering and design ability. In part three of a five-article series on growth marketing fundamentals, Jonathan Martinez explains how to properly manage A/B tests, identify statistical significance when reviewing data and prioritize experiments that maximize reach and impact.

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Choosing a cloud infrastructure provider: A beginner’s guide

TechCrunch

The promise of lower hardware costs has spurred startups to migrate services to the cloud, but many teams were unsure how to do this efficiently or cost-effectively. Early-stage startups building their first minimum viable product. Startups with products that have traction.

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Inside Walmart’s generative AI journey

CIO

The analogy is potent: It encapsulates the company’s ethos on generative AI and reinforces the bias for innovation that enabled Walmart, years ago, to redefine supply chain management and establish its Everyday Low Prices strategy, which has been chronicled in case studies at elite business schools across the globe.

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Hustle Fund wants to help spawn a new generation of angel investors

TechCrunch

Kara Penn is the mother of four daughters and owner of Mission Spark, a management and strategy consulting company. The firm has traditionally operated by investing $25,000 in a company, usually with a minimum-viable product, and then works with the team to help them grow. To more people like Colorado-based Penn. “