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TechCrunch+ roundup: Less VC for SV, 2022 marketing predictions, GTM research strategies

TechCrunch

Silicon Valley’s tech ecosystem, on the other hand, was initially seeded by military research and a surge in college admissions after the Second World War that fostered a community of technologists and investors. Image Credits: Adam Drobiec/EyeEm (opens in a new window) / Getty Images. Consumers are embracing Apple’s iOS 14.5’s

Research 197
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TechCrunch+ roundup: SaaS benchmarks, TikTok strategy, milestone-based fundraising

TechCrunch

Sid Jain, a senior analyst with ChartMogul, researched 2,100 companies and found that “ more than half of SaaS businesses had lower retention in 2022 when compared to 2021.” If retention rates aren’t strong enough to overcome customer churn, they’ll take on water until they sink to the bottom.

Strategy 178
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TechCrunch+ roundup: Pricing strategy, technical due diligence, pitch deck appendix fever

TechCrunch

In his latest TC+ post, Michael Perez, director of growth and data at VC firm M13, shares five questions he uses to devise pricing strategy frameworks , along with three value metrics and a detailed measurement plan for GTM strategy. Turn your startup’s pricing strategy into a powerful growth lever. yourprotagonist.

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TechCrunch+ roundup: Singapore’s fintech buzz, SaaS slump, amplified marketing strategies

TechCrunch

Liz Herbert, VP and principal analyst, Forrester Research. Holger Mueller, analyst, Constellation Research. How to execute an amplified marketing strategy. Image Credits: AaronAmat (opens in a new window) / Getty Images. How to execute an amplified marketing strategy. Jason Wong, analyst, Gartner. Walter Thompson.

Fintech 193
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Extra Crunch roundup: DTC strategy, IPO analysis, Zoom’s future product plans

TechCrunch

Image Credits: Nigel Sussman (opens in a new window). Choices and constraints: How DTC companies decide which strategy to follow. Image Credits: Daniel Grizelj (opens in a new window) / Getty Images. ” Choices and constraints: How DTC companies decide which strategy to follow. . Inside GitLab’s IPO filing.

Analysis 184
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TechCrunch roundup: Dotcom crash history lessons, post-M&A strategies, climate tech heats up

TechCrunch

Image Credits: Chris Hondros (opens in a new window) / Getty Images. Image Credits: Nodar Chernishey/EyeEm (opens in a new window) / Getty Images. Image Credits: Edwin Remsberg (opens in a new window) / Getty Images. Image Credits: Monty Rakusen (opens in a new window) / Getty Images. Thanks for reading, Walter Thompson.

Strategy 207
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SAP customers see S/4HANA and AI as top digital transformation drivers

CIO

Two of the biggest sources of pressure are the looming 2027 end of SAP’s mainstream maintenance for SAP Business Suite 7 — giving members a two-year window to adopt its successor, SAP S/4HANA — and the desire to embrace emerging technologies like AI. There’s one thing they have an insatiable appetite for, and that’s data. It is pretty safe.”