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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Net Zero Cloud uses data held within the Salesforce platform to help enterprises report on their carbon footprint and manage other social and governance metrics.

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Teach yourself growth marketing: Which metrics really matter?

TechCrunch

Deciding which metrics matter most for your startup. In this last part of my five-part series , we’ll cover how to determine which metrics matter for your startup. It’s very easy to get lost if you assume upper-funnel metrics are the most crucial for your startup. Don’t fall into this trap. They would be wrong.

Metrics 239
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3 things CIOs must do now to accurately hit net-zero targets

CIO

However, the latest and largest UNGC-Accenture CEO study revealed that 91% of CEOs report insufficient technology solutions as a barrier to seizing opportunities in the net-zero transition, building resilience in their organization, and overcoming current volatility in the business landscape.

.Net 264
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To optimize for growth, study your down-funnel metrics

TechCrunch

That’s an extreme example, but it shows why optimizing your growth funnel is crucial in the early days of your company. While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. What to look for when hiring a growth marketing agency. You’ve managed to acquire a million users.

Metrics 226
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How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Imagine having a specific funnel for visitors who are net-new versus re-targeted. These are just some of the examples of the tests that the growth and product teams should be performing.

Metrics 227
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6 Must-Track Candidate Experience Metrics To Hire Better

Hacker Earth Developers Blog

The best way to do so is to collect and use candidate experience metrics and insights. Let’s start with the basics and discuss how hiring metrics and insights can help create an awesome candidate experience. Candidate experience metrics: Which are the most relevant? #1

Metrics 130
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The change management Informatica needed to overhaul its business model

CIO

This allowed us to do some creative go-to-market innovation like the Informatica Processing Unit (IPU) model, which is a cloud credit that gives customers flexibility in purchasing when they’re unsure, for example, how quickly they’ll deploy or what precise mix of data management services they’ll need. Take sales territories for example.