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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. For us, this has been a monumental and strong partnership with the Australian Open since 2019.

Sport 246
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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

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Irish eSports giant’s new startup bets big on rugby in bid for US market share

TechCrunch

A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally. ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. million active rugby fans, per sports analytics firm Gemba.

Sport 219
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10 celebri disastri provocati dall’intelligenza artificiale

CIO

Air Canada paga i danni per le bugie del chatbot Nel febbraio del 2024, Air Canada è stata condannata a pagare i danni a un passeggero [in inglese] dopo che il suo assistente virtuale gli aveva fornito informazioni errate in un momento particolarmente difficile. Il problema? Almeno sei dei casi presentati nella memoria non esistevano.

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Cardless raises $40M to help more brands launch custom credit cards

TechCrunch

But what if you’re a sports fan, and using your credit card could lead to a virtual conversation with a player on your favorite team? The financing brings the two-year-old company’s total raised since its 2019 inception to $50 million. Those reward programs include digital apps and numberless, virtual cards.

Sport 239
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NEX raises $25M, launches Active Arcade to get people moving

TechCrunch

Most people opt for sedentary entertainment that involves minimal movement like watching movies or streaming live concerts, playing video games and throwing virtual parties. million Series A in 2019 from the NBA, Will Smith’s Dreamers Fund, and the Alibaba Entrepreneurship Fund. This latest round comes after NEX raised an $8.5

Sport 248
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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? Enter Emperia , an “immersive” retail startup that — to its credit — has already created virtual stores for brands including Bloomingdales, Dior, Ralph Lauren and Lacoste. A virtual store created with Emperia’s platform.

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