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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 225
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Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

Perficient

Depending on the size of your marketing team, one high-quality blog article a week could be a big ask. We’ve pulled together seven strategies for how to stock your editorial calendar with the kinds of relevant article topics your healthcare organization’s consumers are asking for. It’s basically a spectator sport.

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Why Sports Builds Leadership

Lead on Purpose

Leaders also foster social change, and most of our cultural, social and economic progress is the result of leadership. However, there seems to be something of a consensus regarding the relationship between sports and leadership, at least as acknowledged by governments and industry. Not just any sport will do, however.

Sport 102
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Social Media for Better Leadership and Learning

QAspire

Leadership in a connected world is a complex sport. Leadership that is social in approach when it comes to building communities, enabling engagement and participating in knowledge flows across the network (both inside the organization through corporate social tools as well as external social media).

Media 78
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Celebrity Crypto Backers Hit Pause On Startup Deals

Crunchbase News

We focused on FTX promoters to start, which includes sports superstars Shaquille O’Neal , Tom Brady , Naomi Osaka and Stephen Curry. He also is co-founder of Religion of Sports , a sports media company in Santa Monica, California, that provides videos, podcasts, films and social content about athletics.

Sport 93
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Gawq wants to burst your ‘echo chamber’ with its smarter news app

TechCrunch

A new startup called Gawq wants to tackle the problem of fake news and the “echo chamber” problem created by social media, where our view of the world is shaped by manipulative algorithms and personalized feeds. “I wanted to do something that had a larger social impact. The publishers cover topics like U.S.

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Daily Crunch: Hackers pinched LastPass customers’ encrypted password vaults, parent company admits

TechCrunch

If you like the great outdoors : Strava, the activity tracking and social community platform, acquired Fatmap, a 3D mapping platform for the great outdoors, to make that next hike a doozy, Paul reports. At least, that’s Connie ’s read of a new report, in her excellent article Opportunistic investors are giving up on aging pre-IPO companies.

Company 257