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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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Stonehenge Technology Labs bags $2M, gives CPG companies one-touch access to metrics

TechCrunch

The challenge is the big guys are doing things the same way and not thinking like the 13-year-olds on social media that are actually winning the space.”. For example, the CEO will want different metrics than product teams. Checkout is the key to frictionless B2B e-commerce.

Metrics 246
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Fashinza, a B2B supply chain marketplace for fashion brands, raises $100M

TechCrunch

Fashinza’s B2B supply chain marketplace. The software tracks the lifecycles of garments and uses the data to train algorithms for matching brands with suppliers, Gupta said, and predicting metrics like turnaround time. . “The entire experience is broken and doesn’t work in this fast-paced world.

Fashion 192
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Unmuted founder Max van den Ingh on success beyond the metrics

TechCrunch

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. The process we’ve designed works for B2B startups, scaleups and SMBs. Every experiment we ran increased the demo request metric to some extent.

Metrics 251
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Bolt makes first acquisition with Tipser, launches ‘Remote Checkout’

TechCrunch

Tipser’s technology enables consumers to purchase products natively from sites like online publications, mobile marketplaces, price comparison sites, social media platforms or search engines. Checkout is the key to frictionless B2B e-commerce. This is a marriage of content and commerce.”.

Media 349
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TechCrunch+ roundup: Dot-com crash lessons, reducing CAC, product-led sales

TechCrunch

In our chat, Barber spoke about how founders can better align with investors and employees while managing uncertainty, the dangers of growing too quickly and the economic, social and emotional impacts created when so many companies close their doors at once. Use predictive marketing to cut CAC at your PLG B2B startup. Walter Thompson.

B2B 205
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Daily Crunch: Citing slow growth and desire to be ‘at the forefront of the AI era,’ Dropbox CEO lays off 500

TechCrunch

Capital efficiency is the new VC filter for startups Image Credits: PM Images (opens in a new window) / Getty Images For some B2B SaaS startups, focusing solely on the LTV:CAC ratio is a great way to obscure weak customer metrics. Today, she writes that those layoffs will affect 26% of its workforce.