TechCrunch

MARCH 17, 2023

If you’re an investor who wants to be included in future columns, email guestcolumns@techcrunch.com with “How to pitch me” in the subject line. Thanks very much to everyone who took the time to respond to these questions in such detail. There’s plenty of tactical advice here, and much more to come.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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TechCrunch

SEPTEMBER 28, 2022

The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. They need a little extra help in the form of predictive marketing, of which some elements can easily be done in-house. How to use the simulator.

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TechCrunch

NOVEMBER 10, 2021

How To Win The Attention Of Potential Investors. Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Zero-party data marketing started when the scrutiny on ad tracking ramped up , but became a necessity with iOS 14.5. Help TechCrunch find the best growth marketers for startups.

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TechCrunch

JULY 14, 2022

How does your product need to change? Customer acquisition cost (CAC): The amount of money you need to spend on sales and marketing to acquire one customer. Scrutinize your budget and shrink it to essentials. As a founder, you must dive deep into every department’s budget — don’t leave it to others.

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TechCrunch

MAY 6, 2022

Last month at TechCrunch Early Stage, Glen Evans, a partner on Greylock’s core talent team, joined me to talk about how founders can optimize the recruiting and hiring process , source talent, and uncover some best practices for closing candidates. Hiring top startup talent on a budget during the Great Resignation. Walter Thompson.

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TechCrunch

MARCH 10, 2023

Three months into 2023, investors continue to use buzz words like “responsible growth,” “business efficiency” and “quality marketing” when explaining how VC-backed companies should do business this year. Given the market right now, investors want to see companies following forecasts more than ever.

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TechCrunch

JUNE 2, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. When and how to hire your startup’s first growth marketer. Sounds like a dream come true to any growth marketer, doesn’t it? Contributor. Share on Twitter.

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Kaseya

JANUARY 7, 2022

Managing a business without a budget is like navigating a maze without a map. So, if you want your business to succeed and grow, you must not only design a practical budget but also execute it intelligently. Here are some of the best budgeting tips and lessons you can use to get the most out of your finances this year.

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TechCrunch

JANUARY 31, 2023

Our data shows that the SaaS inflation rate is around four times higher than the general market inflation rate. and Australia is currently growing at a rate five times higher than market inflation — and in the U.S., The budget you are willing to allocate. The current state of affairs paints a concerning picture for SaaS buyers.

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Erik Bernhardsson

JANUARY 12, 2020

It gets worse: the market forces. Because you’re hiring in a market with many other players, the really good candidates may simply have so many options that they are going to go to whatever company they want to and make a zillion dollars. Let’s say A and B are equally valued by you, as well as the market.

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TechCrunch

JANUARY 20, 2022

Once established, a good PAC will provide valuable perspectives on how to solve problems for a broader, evolving market while putting a real face and name to your customer personas, helping your teams feel more connected and motivated to provide tangible value. A good place to start is to ask yourself how you want to grow.

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How To Budget Meeting Marketing 221

TechCrunch

MARCH 17, 2021

Only by understanding where their strength lies can they successfully market their job openings. However, budget constraints are difficult to overcome, especially given the ability of tech and finance to pay top dollar for these sought-after skills. How to combat this when you don’t have the same budget? Compensation.

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TechSoup

JUNE 23, 2021

With the limited budgets that many nonprofits struggle with, prioritizing initiatives like marketing and website development can seem nonessential. However, there are many benefits to implementing a growth-driven approach to modernizing your marketing and website strategies.

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Budget Nonprofit Web Development How To 101

TechCrunch

MAY 13, 2022

Here are three ways an early-stage startup can use the JTBD framework for marketing: Get initial organic traffic for the website. How to employ JTBD at an early-stage SAAS. We employ the same approach to our marketing. Increase conversion of information pages. Increase product virality.

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TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Complex buying committees are also susceptible to being marketed to in a hyperpersonalized way.

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Marketing B2B Strategy Budget 255

CIO

MARCH 15, 2024

Heads of department: easier access to budget Finance leaders aren’t the only ones who’ll notice the difference with Soldo. For example: Marketing can easily set up vendor-specific cards for digital advertising subscriptions. Other departments will notice the benefits. Sales no longer have to waste time reconciling expenses.

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CIO

APRIL 19, 2024

In other words, CIOs are likely to be apportioning more budget toward speculative initiatives less likely to pan out. Companies buying the marketing hype about the benefits of AI need to look for proofs of concept, added Mark McDonald, a distinguished vice president analyst at Gartner. Budgeting, Generative AI

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TechCrunch

NOVEMBER 3, 2022

The key to succeed this year will be flexibility, responsiveness and endurance: Companies will have to be ready to respond to the market and the consumer throughout the season. The average shopper has to focus more of their budget on essentials, leaving them less to spend on gifts and other discretionary purchases.

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Marketing Retail Strategy Budget 231

TechCrunch

MAY 3, 2022

There’s a very limited supply of talent and probably the largest demand I’ve ever seen, so it’s really important for people to think about how to differentiate. Glen Evans. At Greylock, he leads a team that advises portfolio companies on recruiting and talent acquisition. It’s not rocket science.”.

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TechCrunch

NOVEMBER 23, 2020

Metigy , a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 While there, they “spotted an opportunity to give small businesses access to the same data and strategic insights” as larger marketing teams.

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CIO

JANUARY 12, 2023

That time saving now allows employees to focus on higher-value tasks, and help the credit union grow without needing to add additional staff in a tight labor market. And according to Gartner , the RPA software market grew 19.5% And the CFO says, ‘I don’t see any adjustment in your headcount in the new budget,'” says Matcher.

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How To Exercises Retail Examples 363

TechCrunch

FEBRUARY 14, 2023

Many tech workers have never experienced a job market like this one. Depending on where you worked and what you did, you may already have the experience investors are looking for when it comes to reaching product-market fit and solving engineering problems. How should we think about runway and capital preservation?

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Fintech How To Windows Metrics 207

TechCrunch

AUGUST 25, 2022

We’re building a social+ world, but how will we moderate it? Companies are clamping down on budgets, but startup CEOs shouldn’t assume that costs will go down just because it was decided they need to. More posts by this contributor. Leasing Creative Office Space? Don’t Get Screwed. They need to go in with eyes wide open.

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Marketing Budget Culture Video 213

TechCrunch

MAY 6, 2022

The market for startup investment has changed. From the hottest year in startup venture capital history to a period of pessimism, how did we get to where we are today? How we got to today. Will the latest selloff finally shake up how investors value startups? Then we close with stories that have a few tips. Sound good?

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Marketing Fintech Budget Survey 195

CIO

JULY 31, 2023

What market forces are creating a burning platform for change? Not sure how to frame the numbers? Borrow language from investor-day presentations and earnings reports. By linking your ideas to these materials, you’ll signal to the C-suite that you’ve done your homework. Why change now?

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Strategy Technical Review How To Generative AI 241

Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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TechCrunch

APRIL 25, 2023

Based on my conversations, VCs are very open to working with novices who can show that they understand the market in which they hope to compete. If you’re an early-stage investor who’d like to be included in future columns, email guestcolumns@techcrunch.com with “How to pitch me” in the subject line.

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Development Team Review Technical Review Software Review How To 245

Crunchbase News

APRIL 1, 2024

How to prepare your business for scaling First things first: Change your mindset. Success comes from a strategic focus, using market downturns as opportunities to refine and enhance your main products Growth tactics your startup can use Let’s go with a personal example. Also, consider expanding operations across different markets.

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Sustainability How To Technical Review Fintech 90

CIO

APRIL 18, 2023

Fractional, or contract, CIOs are becoming an important and increasingly relied on niche in the IT executive job market. A fractional CIO’s responsibilities typically include IT team management, budget development and supervision, specifying technology investments, and providing guidance on IT systems and governance, he says.

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Technical Advisors How To Leadership Enterprise 254

Tenable

OCTOBER 6, 2023

A SANS Institute survey found that budgets for ICS/OT security have shrunk, and advises on how to do more with less. Essentially, budgets are down in just about every category we analyzed,” the SANS Institute report reads. So how can you allocate your limited dollars to reduce the greatest risks? And much more!

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TechCrunch

DECEMBER 14, 2022

Are there certain technical, budget or ROI requirements we need to meet? It fosters connection and conversations about the things buyers actually care about by focusing on the pain of their current issue and how your solution can solve it. Economic buyer: Are you talking to the real decision-maker within the prospect’s organization?

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TechCrunch

JUNE 10, 2021

Listen up, all you budget-conscious early-stage founders. That sound you hear is the countdown clock for serious savings to TC Early Stage 2021: Marketing & Fundraising on July 8-9. We’re talking essentials like product-market fit, paid marketing strategies and, every founder’s favorite topic, fundraising.

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TechCrunch

AUGUST 10, 2022

Many that have not yet done so are having intentional discussions about whether they should, particularly at a time when they’re dropping marketing spend and cutting back on both research and development plans and pet projects. A number of QED portfolio companies have had to execute RIFs. The planning element of a RIF cannot be overstated.

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How To Guidelines Leadership Budget 208

CIO

SEPTEMBER 19, 2022

To do so, we polled a half-dozen veteran CIOs and researchers to share what they’ve found to be the most common mistakes that rookie CIOs make — and how to avoid them. This, he explains, lets leaders know how to adjust and change so they can be most effective moving forward. That will yield market, industry, and IT strategy insights.

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How To Fractional CTO Culture Study 268

CIO

MAY 16, 2023

This is the organizational equivalent of self-knowledge—a shared understanding of what the company stands for, where it is going, what kind of world it wants to live in, and, most important, how to make that world a reality.” was pretty good, too. If you want to lose, ignore AI. Artificial Intelligence, Machine Learning

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Artificial Inteligence How To Artificial Intelligence ChatGPT 130