CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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TechCrunch

FEBRUARY 19, 2021

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Marketers seem to know this.

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TechCrunch

MARCH 17, 2023

If you’re an investor who wants to be included in future columns, email guestcolumns@techcrunch.com with “How to pitch me” in the subject line. Thanks very much to everyone who took the time to respond to these questions in such detail. There’s plenty of tactical advice here, and much more to come.

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TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

FEBRUARY 14, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor 4 video content tips for your startup’s growth marketing Teach yourself growth marketing: Which metrics really matter?

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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TechCrunch

JANUARY 31, 2023

Our data shows that the SaaS inflation rate is around four times higher than the general market inflation rate. and Australia is currently growing at a rate five times higher than market inflation — and in the U.S., The budget you are willing to allocate. The current state of affairs paints a concerning picture for SaaS buyers.

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TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Businesses with long sales cycles are equally well suited to ABM strategies. How about ABS?

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Kaseya

JANUARY 7, 2022

Managing a business without a budget is like navigating a maze without a map. So, if you want your business to succeed and grow, you must not only design a practical budget but also execute it intelligently. Here are some of the best budgeting tips and lessons you can use to get the most out of your finances this year.

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TechCrunch

JANUARY 20, 2022

Once established, a good PAC will provide valuable perspectives on how to solve problems for a broader, evolving market while putting a real face and name to your customer personas, helping your teams feel more connected and motivated to provide tangible value. A good place to start is to ask yourself how you want to grow.

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TechCrunch

NOVEMBER 3, 2022

We’re seeing a gathering storm of economic conditions — inflation, inventory and supply chain issues, and an elongated holiday season — that has companies scrambling to determine the right e-commerce strategy for the holiday season. What does this mean for brands? Increase discounts while balancing profitability.

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TechSoup

JUNE 23, 2021

With the limited budgets that many nonprofits struggle with, prioritizing initiatives like marketing and website development can seem nonessential. However, there are many benefits to implementing a growth-driven approach to modernizing your marketing and website strategies.

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KitelyTech

AUGUST 17, 2021

Influencer marketing remains a great way to get your products or services in front of an interested and targeted audience. Here are some ways that you can create a strong influencer marketing strategy in 2021. Depending on your goals, your influencer marketing strategy should change to adapt. Determine Your Budget.

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Erik Bernhardsson

JANUARY 12, 2020

It gets worse: the market forces. Because you’re hiring in a market with many other players, the really good candidates may simply have so many options that they are going to go to whatever company they want to and make a zillion dollars. Let’s say A and B are equally valued by you, as well as the market.

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CIO

APRIL 18, 2023

A fractional CIO is a technology leader hired on a temporary or part-time basis, explains Peter Kirkwood, corporate strategy leader at management consulting and strategy advisory firm Zinnov. Fractional, or contract, CIOs are becoming an important and increasingly relied on niche in the IT executive job market.

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TechCrunch

FEBRUARY 14, 2023

Many tech workers have never experienced a job market like this one. Depending on where you worked and what you did, you may already have the experience investors are looking for when it comes to reaching product-market fit and solving engineering problems. How should we plan our spending?

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TechCrunch

MAY 13, 2022

Here are three ways an early-stage startup can use the JTBD framework for marketing: Get initial organic traffic for the website. How to employ JTBD at an early-stage SAAS. We employ the same approach to our marketing. Increase conversion of information pages. Increase product virality.

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CIO

FEBRUARY 16, 2024

Building an effective GenAI strategy is about much more than launching a point solution or siloed group of tools that only work for one part of the business. In fact, there are five key areas CIOs need to consider when developing an enterprise GenAI strategy, all of which become much more achievable with the right partnerships in place.

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Altexsoft

JUNE 13, 2023

This is a guest article by Lucia Daza from Katalon In today’s rapidly advancing digital landscape, the SaaS industry continues to revolutionize how businesses operate and engage with their customers. As a SaaS marketer, staying ahead of the curve is essential. What Is SaaS Marketing? Why Is SaaS Marketing Different?

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CIO

SEPTEMBER 19, 2022

To do so, we polled a half-dozen veteran CIOs and researchers to share what they’ve found to be the most common mistakes that rookie CIOs make — and how to avoid them. Most CIOs have likely heard that “culture eats strategy for breakfast,” the famous quote from management guru Peter Drucker. Here are their top 10.

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Crunchbase News

APRIL 1, 2024

How to prepare your business for scaling First things first: Change your mindset. Greg Waisman of Mercuryo You need to have full understanding and confidence in what your company will be doing in the next one to three years, as well as a coherent strategy and disciplined focus. and other countries. Illustration: Dom Guzman

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CIO

MAY 16, 2023

By Bryan Kirschner, Vice President, Strategy at DataStax Consumers love smart personalization. This is the organizational equivalent of self-knowledge—a shared understanding of what the company stands for, where it is going, what kind of world it wants to live in, and, most important, how to make that world a reality.”

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CIO

OCTOBER 14, 2022

Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies. There are startup PMs, go-to-market PMs, scale PMs, design PMs, platform PMs, data PMs, and more. If that’s a position you find yourself in, don’t panic.

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CIO

SEPTEMBER 11, 2023

In tandem with his job as chief digital officer and senior vice president of strategy at Hussman, Seals got a Ph.D. Yet, while there is “a high level of awareness in legacy companies on the need to do this,’’ there is “a low level of awareness on how to do it.” At his company, anyway. Rizwan, CIO of Z2C Ltd.,

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. It’s time to reconsider how you use Instagram’s advertising tools for your business. Brands are growing concerned about where to spend their main social media marketing budgets. Angelina Liparteliani. Contributor.

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TechCrunch

MAY 6, 2022

The market for startup investment has changed. From the hottest year in startup venture capital history to a period of pessimism, how did we get to where we are today? How we got to today. Will the latest selloff finally shake up how investors value startups? Then we close with stories that have a few tips. Sound good?

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CIO

APRIL 25, 2024

With questions around ROI, increasing outlay, and corporate scrutiny on IT cost savings on the rise, CIOs must know not only what contributes to their organization’s overall cloud spend but also how to optimize it. And that’s all before considering the need to fuel new AI initiatives , which can push cloud costs up further.

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TechCrunch

JUNE 10, 2021

Listen up, all you budget-conscious early-stage founders. That sound you hear is the countdown clock for serious savings to TC Early Stage 2021: Marketing & Fundraising on July 8-9. We’re talking essentials like product-market fit, paid marketing strategies and, every founder’s favorite topic, fundraising.

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TechCrunch

APRIL 25, 2023

Based on my conversations, VCs are very open to working with novices who can show that they understand the market in which they hope to compete. If you’re an early-stage investor who’d like to be included in future columns, email guestcolumns@techcrunch.com with “How to pitch me” in the subject line.

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CIO

APRIL 10, 2024

As with many data-hungry workloads, the instinct is to offload LLM applications into a public cloud, whose strengths include speedy time-to-market and scalability. But IT leaders shouldn’t have to pretend to be Sherlock Holmes to figure out how to run them cost-effectively while delivering the desired outcomes.

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CIO

MARCH 23, 2023

Gartner recently cut their expected IT budget prediction from 5.1% As the world continues to experience economic uncertainty, IT leaders look to tighten budgets, consolidate tools and resources, and generally become more risk-averse when evaluating new investments. to just 2.2% This is three times lower than the projected 6.5%

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Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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CIO

FEBRUARY 13, 2024

Business alignment is often heralded as a key tenet of successful IT strategies. It requires knowing how the organization operates, its market context, and what must be achieved by the organization as a whole to ensure its success. Here’s how to develop this important IT muscle.

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TechCrunch

OCTOBER 10, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. Who knew that “growth hacking,” a term coined in 2010 by Sean Ellis, the first marketer at Dropbox, would become so commonplace in 2022? More posts by this contributor.

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CIO

OCTOBER 23, 2023

As a result, most IT functions have seen budget increases, support for more staff, and higher involvement in shaping enterprise strategy , according to multiple reports. According to its 2023 research paper Total Enterprise Reinvention , “only 8% of companies are moving to adopt a strategy of Total Enterprise Reinvention.”

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Tenable

OCTOBER 6, 2023

A SANS Institute survey found that budgets for ICS/OT security have shrunk, and advises on how to do more with less. Essentially, budgets are down in just about every category we analyzed,” the SANS Institute report reads. So how can you allocate your limited dollars to reduce the greatest risks? And much more!

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TechCrunch

MAY 8, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. But how do you know where and when to draw the line? What is regression analysis?

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