article thumbnail

Survey: Marketers embrace AI at expense of metaverse investments

CIO

In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies.

Survey 245
article thumbnail

6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Despite an estimated increase to IT budgets of 5.1% The year 2023 seems to be no different.

Budget 343
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. CIOs anticipate an increased focus on cybersecurity (70%), data analysis (55%), data privacy (55%), AI/machine learning (55%), and customer experience (53%).

Budget 363
article thumbnail

Why IT surveys can’t be trusted for strategic decisions

CIO

Information, according to the mathematical theory that bears its name, reduces uncertainty. In this way, the information I have given you has cut your uncertainty in half. Surveys, that is, only reduce our uncertainty about how many people or organizations are doing something we care about (or are supposed to).

Survey 141
article thumbnail

Even startups on tight budgets can maximize their marketing impact

TechCrunch

Leveraging this material with best practice techniques enables any startup, no matter how limited its budget, to run an effective marketing campaign. The knowledge and expertise of its team, together with the why and the how of its offering provides the most compelling content. Siloed systems and fragmented customer data.

Budget 224
article thumbnail

TechCrunch+ roundup: Growth marketing survey, VC TikTok, fundraising amid a downturn

TechCrunch

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022? Here’s the good news: Managers can’t slash your respect budget. Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022? How do we handle being fully remote when it comes to immigration?

Survey 204
article thumbnail

Cybersecurity Snapshot: CISOs See Budgets Tighten, as Cyberthreats Intensify

Tenable

After double-digit growth in the past two years, cybersecurity budgets expanded more modestly in 2023. Plus, a survey offers an inside look at how organizations are grappling with cyber challenges. Overall, 63% of organizations increased their cybersecurity budgets. And what’s the biggest item on cybersecurity budgets?

Budget 81