TechCrunch

FEBRUARY 21, 2023

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Identify the sources businesses trust when evaluating software Businesses are turning to rich, analytical sources for advice.

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TechCrunch

MAY 12, 2021

Generally, the focus is on the vast troves of data and audience reach these companies tout. However, there’s more beneath the surface that strengthens the grip these companies have on both app developers and publishers alike. The state of SDK adoption. The most basic is around the respective organizations’ reach and industry notoriety.

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TechCrunch

AUGUST 9, 2022

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. The company, in a statement, said it plans to utilize the funds for strategic hiring and further development of its platform. or Europe markets.”

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TechCrunch

MARCH 25, 2021

Digital House , a Buenos Aires-based edtech focused on developing tech talent through immersive remote courses, announced today it has raised more than $50 million in new funding. Since it first launched its classes in March 2016, the company has seen a 118% CAGR in revenues and a 145% CAGR in students. Image Credits: Digital House.

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TechCrunch

SEPTEMBER 29, 2021

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points.

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Modern CTO

APRIL 18, 2024

He is currently enrolled in Kellogg Executive Education’s Chief Digital Officer Program specializing in digital marketing strategies via data, automation, AI & analytics, design thinking, and energizing people for performance. Frank earned a bachelor’s degree in management information systems from Bradley University.

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Network Company Culture Digital Marketing 62

TechCrunch

JUNE 8, 2022

The e-commerce market is on track to pass $ 5.5 It’s not disclosing its valuation but sources close to the company tell me it is now in the region of $800 million. . Now, it has shifted its target customer, and the tools it’s building, more specifically to the e-commerce vertical and the marketing that they undertake.

Banking 223

Banking Fintech Advertising Retail 223

CIO

AUGUST 9, 2023

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

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Technical Review Software Review Artificial Inteligence Survey 344

TechCrunch

APRIL 12, 2023

This is especially true in emerging markets like Latin America, where SMEs comprise 99.5% The company claims it will reach an ARR of $3M this year. I claims its AI-driven platform can automatically generate text and visual content for web stores and ad creatives, as well as analytics and client-management tools.

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Perficient

JULY 5, 2023

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. If your company plans to integrate with Salesforce Data Cloud, ensure you have a team well-versed in it.

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Marketing Cloud Digital Marketing Systems Review 52

CIO

NOVEMBER 14, 2022

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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System Artificial Inteligence Data Analysis 340

TechCrunch

SEPTEMBER 8, 2022

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

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TechCrunch

JUNE 30, 2022

Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment.

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Social Media Technical Review Trends 219

TechCrunch

APRIL 6, 2021

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

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B2B Marketing Video Analytics 206

TechCrunch

SEPTEMBER 13, 2022

Debarshi Chaudhuri, co-founder of Maverick, told TechCrunch that companies like Bonjoro, Vidyard and Tavus have developed video technology in this space and are considered competitors. In addition, the company decided to go with humans rather than avatars like others are doing. “We The company closed on a $2.7

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Perficient

SEPTEMBER 18, 2023

And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. Comparatively, in marketing automation tools you might want higher throughput to pass large amounts of data or send high-volume emails quickly. Email Marketing: These are targeted emails to a specific audience.

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Marketing Analytics Tools Comparison 52

Capgemini

DECEMBER 30, 2022

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI.

Advertising 52

Advertising AWS Innovation Marketing 52

Strategy Driven

NOVEMBER 18, 2020

Tracking and reacting to trends is essential to success as you market your business. Below, I’ll take you through three tactics to leverage analytics in your marketing strategy. This advancement holds significant influence not only over our daily lives but over marketing strategies as well. Use Marketing Automation.

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Analytics Marketing Internet Strategy 26

Strategy Driven

MAY 24, 2023

The marketing world is ever-evolving so you should always aim to stay ahead of the game in order to keep your business relevant. CRO marketing is a powerful tool business owners can use to do just that. CRO marketing is a powerful tool business owners can use to do just that. So what exactly is CRO marketing?

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Marketing Strategy Analytics Groups 38

Xebia

NOVEMBER 11, 2022

said Jelle Portegies, digital marketer for Xebia. During the three days of the event, the sessions that took place included a various number of topics and experts from various companies. You have data engineers, data scientists, people who are more focused on analytics, and so on.

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Google Cloud Cloud Data Data Engineering 130

TechCrunch

AUGUST 6, 2021

SaaS companies can grow to $20M+ ARR by selling exclusively to developers. What’s more, they also seem to be more common after product-market fit has been achieved — usually after a company has reached about $5 million to $10 million in revenue. Sam Richard. Contributor. Share on Twitter. More posts by this contributor.

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How To Survey Marketing Report 269

Strategy Driven

JULY 12, 2023

Navigating the digital marketing landscape can be challenging. Integrating SEO and content marketing is a continuous challenge for business owners and marketers. The key lies in seamlessly melding SEO and content marketing to discover the sweet spot that propels your business to greater heights. With over 3.5

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Marketing Digital Marketing Games Research 38

TechCrunch

DECEMBER 14, 2021

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We Wowzi makes it possible for brands to partner with social media users for marketing campaigns. We offer a really comprehensive reporting dashboard online.

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Media Social Internet Authentication 250

TechCrunch

SEPTEMBER 22, 2021

” The company competes against a wide swathe of others in the so-called creator economy, including many of the video platforms themselves building their own production and monetization features, so the race for more talent is not a small one. million people.

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CIO

JULY 26, 2023

“The decision to patiently innovate on our own proprietary technology differentiates us from most other residential branch franchise operations,” says Keller Williams’ Cox, who also partners with DataRobot for generating analytics and AI applications.

Real Estate 243

Real Estate Data Generative AI Machine Learning 243

TechCrunch

NOVEMBER 4, 2021

Much of our days are built around digital experiences, and companies are increasingly looking for ways to unlock conversion and optimize fraud screening. Today, a startup that has built a real-time behavioral analytics tool is announcing funding as it sees demand for its services increase. Image Credits: Neuro-ID.

Analytics 218

Analytics Fintech Banking Insurance 218

TechCrunch

FEBRUARY 9, 2022

Per our coverage, Modal is building “a cohort-based learning platform that companies can use to help their existing employees learn new skills or shift disciplines.” We should note that the model of helping folks get outside is not unique: The Wanderlust Group recently raised more capital for its own efforts in the same market, for example.

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Hardware Cloud Games Report 227

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Innovation 94

Innovation Sustainability Marketing Strategy 94

TechCrunch

JULY 5, 2022

Wiesenberg and Eran Friendinger founded Voyantis in 2020, motivated by the idea that many companies today base growth and marketing decisions on spreadsheets — or so Weisenberg claims. ” Wiesenberg previously co-launched over-the-top tech provider Tvinci and Frido Communication, a digital marketing boutique. .

Artificial Inteligence 204

Artificial Inteligence Machine Learning Trends Digital Marketing 204

Perficient

JUNE 13, 2023

This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our digital landscape and the steps you can start taking now to navigate it successfully. A direct impact on visitor analytics.

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Advertising Analytics Digital Marketing Marketing 52

Perficient

MARCH 22, 2023

One thing that we have heard time and time again from our content authors and marketers is that the content creation and creative writing process takes time. With the technical world evolving, the time to market is essential. At Adobe Summit 2023 this year we were named Adobe Digital Experience Emerging Partner of the Year Americas.

Generative AI 64

Generative AI ChatGPT Digital Marketing Innovation 64

Altexsoft

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

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Travel Software Review Industry Marketing 86

Exadel

SEPTEMBER 14, 2021

With the addition of Coppei, Exadel is now positioned as a global technology company that integrates strategy, design, and software engineering to transform enterprises into modern digital businesses,” said Fima Katz, CEO of Exadel. “We This will delight our clients and create new opportunities for our team.”.

Software Engineering 91

Software Engineering Artificial Intelligence Artificial Inteligence Digital Marketing 91

BrainStation Technology

JANUARY 7, 2020

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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Digital Marketing Programming Marketing Analytics 8

OTS Solutions

MAY 2, 2023

Digital Transformation Trends Digital transformation is essential for businesses to survive and succeed in today’s environment. It enables businesses to become more agile and responsive to market trends and customer needs. Additionally, digital transformation provides a more personalized and convenient customer experience.

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Artificial Inteligence Artificial Intelligence Machine Learning Blockchain 130

iTexico

MAY 13, 2020

How IT Companies Can Make their Workforce Digital Transformation Ready. At one point they understood the need of digital transformation at the right time and started investing in cloud networking systems. So why exactly do you need to change your focus on digital transformation? Surviving digital competition.

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Company Strategy Azure Recruiting 52

TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

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