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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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#775 Navigating Business & IT Evolution as an Award-Winning Company with Frank DeGeorge, CTO at Impact Networking

Modern CTO

Today we’re talking to Frank DeGeorge, CTO at Impact Networking. We discuss what went into Impact Networking’s “best workplace” award, the ways in which Frank thinks about business evolution from his perspective as CTO, and how AI continues to change the game for his operations. Have feedback about the show? Let us know here.

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

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The truth about SDK integrations and their impact on developers

TechCrunch

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads. The state of SDK adoption.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

If your customer acquisition cost spikes, it could be a market trend. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time. On the other side are the trends.

Company 285
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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”.

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