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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

Sport 235
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What Recruiters Can Focus On During A Tech Hiring Freeze

Hacker Earth Developers Blog

A tech hiring freeze is usually the result of efforts to cut down costs and sometimes the impact of recession or scale down of the organization. Before that, Let’s first understand a tech hiring freeze and the reasons for its occurrence. Also, read: 4 Images That Show What Developers Think Of Layoffs In Tech.

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What Leaders Need to Know About Spatial Computing

Harvard Business Review

Spatial computing is an evolving form of computing that blends our physical world and virtual experiences using a wide range of technologies, thus enabling humans to interact and communicate in new ways with each other and with machines, as well as giving machines the capabilities to navigate and understand our physical environment in new ways.

Sport 114
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TechCrunch+ roundup: VCs rate pitch decks, IPO analysis, Techstars’ expansion plans

TechCrunch

No one’s going to tell you when your startup has reached product-market fit — there are no flashing lights, no siren, no balloons falling from the ceiling. Full TechCrunch+ articles are only available to members. Finding product-market fit, from the earliest stages through growth. Walter Thompson. yourprotagonist.

Analysis 182
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F1 Racing and the Insurance and Finance Industry: A Comparison of Trends and Challenges

N2Growth Blog

This article will explore the trends and challenges– and compare these industries. F1 racing has historically been a male-dominated sport, but that is changing rapidly. Currently, no rules prevent women from competing in the sport, but the current grid of drivers is exclusively male.

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AI in Media: Redefining Customer Experience with Immersive Stories

Trigent

Companies have started empowering these experiences through emerging technologies. Modern enterprises are now deploying AI tools and technologies to ensure effective decision-making and agile responsiveness to market changes. Improved entertainment quotient in sports broadcasting. Gaming and customer-specific advertising.

Media 105
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Demand Curve: Avoid these 10 copywriting mistakes to get more conversions

TechCrunch

Joyce Chou writes growth marketing insights for startups. In marketing copy, active voice is especially important for describing your product benefits. Help TechCrunch find the best growth marketers for startups. When an article has low readability, it’s hard to understand and vice versa. Joyce Chou. Contributor.