TechCrunch

JANUARY 24, 2023

The software-as-a-service (SaaS) industry is facing budget constraints and reductions in headcount as a result of the pandemic and the broader slowdown in tech. Companies have tightened up their budgets for SaaS purchases, looking to keep cash on hand while growing more efficiently.

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B2B Technical Review Hardware Software Review 170

TechCrunch

JANUARY 20, 2022

While buy now, pay later startups have largely focused on the consumer, a growing group of them are now focusing on the B2B space. For example, in December, Affirm spinout Resolve, which specializes in “buy now, pay later” capabilities for B2B transactions, announced that it had raised $25 million in equity funding.

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B2B Fintech Fashion Groups 182

TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Complex buying committees are also susceptible to being marketed to in a hyperpersonalized way.

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Marketing B2B Strategy Budget 255

TechCrunch

MAY 6, 2022

The state of the job market is more competitive than I’ve ever seen it,” said Evans, who has two decades of experience overseeing recruiting and team-building at fast-growing companies including Slack, Facebook and Google. Hiring top startup talent on a budget during the Great Resignation. Thanks very much for reading TC+ this week!

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Budget Technical Review Software Review Development Team Review 208

TechCrunch

AUGUST 23, 2022

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new product and maintaining your original business. No one claims it’s easy, but it is doable once you understand what’s necessary for a successful B2B expansion.

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B2B B2C Games Technical Review 216

TechCrunch

APRIL 8, 2023

W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. My reasoning was that inflation could be weighing so heavily on family budgets that they may decide to cut down spending on expenses such as insurance. It’s inspired by the daily TechCrunch+ column where it gets its name. Sign up here.

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Insurance B2C B2B Budget 273

TechCrunch

AUGUST 23, 2021

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. The company plans to use the new capital toward that hiring, and to do some marketing of its own. “We

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Marketing Retail SMB Tools 246

TechCrunch

APRIL 22, 2023

W elcome to the TechCrunch Exchange, a weekly startups-and-markets newsletter. This week, I look into cybersecurity sales, developer content marketing, and fundraising pitches through a common lens: The importance of understanding your audience and putting it first. It’s inspired by the daily TechCrunch+ column where it gets its name.

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B2B Budget Marketing Research 241

TechCrunch

DECEMBER 14, 2022

I’m a big fan of the MEDDPICC sales methodology, which breaks down into a series of questions sellers must ask themselves during a B2B deal: Metrics: How will your prospect measure success? Are there certain technical, budget or ROI requirements we need to meet? What goals do they need to achieve?

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Marketing B2B Budget Metrics 160

Altexsoft

AUGUST 9, 2023

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

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Travel B2B Off-The-Shelf Hotels 52

TechCrunch

SEPTEMBER 2, 2021

Shepherd , an insurtech startup focused on the construction market, has closed a $6.15 For Shepherd, the construction market is its target, an industry that it intends to carve into starting with excess liability coverage. On the subject of price, Levine thinks that the construction insurance market is suffering at the moment.

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Construction Insurance Marketing B2B 218

TechCrunch

JANUARY 24, 2023

Accord , a collaboration platform designed to support business-to-business (B2B) sales, today announced that it raised $10 million in Series A funding from Matrix Partners, Nat Friedman and Y Combinator. “We started Accord to solve frustrating challenges in B2B sales,” Ross told TechCrunch in an email interview.

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Development Team Review Software Review Systems Review B2B 237

TechCrunch

MARCH 10, 2023

Building a lean B2B startup growth stack Image Credits: Jose Bernat Bacete (opens in a new window) / Getty Images (Image has been modified) Selecting the right tool for the job is easy when you already know exactly how to proceed. The current budget-constrained environment should be seen as a net positive by marketers,” he writes. “It

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Banking B2B Hardware Report 246

TechCrunch

FEBRUARY 17, 2022

The global event management software market size jumped from $1.5 With B2B technology companies spending an average of 25% to 40% of their budgets on marketing events each year to meet their pipeline goals, Goldcast is hoping to shed some light on the “black box” that is event revenue impact. billion in 2019 to $5.8

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B2B Virtualization Marketing Conference 192

TechCrunch

DECEMBER 6, 2022

Suzanne Xie is the business lead for B2B payments at Stripe and a former SaaS founder. The SaaS market could grow almost 10% every year to 2027 — and I think that’s a conservative estimate. In a recent Stripe survey, 63% of B2B recurring revenue businesses said they were confident of their growth in 2023.

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B2B Survey Budget Innovation 221

TechCrunch

JUNE 10, 2021

One clear outcome of the pandemic was pushing more people to do their shopping online, and that was as true for B2B as it was for B2C. Knowing which of your B2B customers are most likely to convert puts any sales team ahead of the game. Certainly the market dynamics were working in Slintel’s favor.

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Tools B2B B2C Advertising 163

TechCrunch

JANUARY 18, 2022

Pyxis One, now Pixis , closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.”. After talking to marketing leaders for a year, here’s my advice for CEOs. The Series C follows 600% revenue growth since 2018.

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Infrastructure Company Artificial Intelligence Artificial Inteligence 236

TechCrunch

APRIL 15, 2021

At TechCrunch Early Stage: Marketing & Fundraising , we’re diving into the topic of growth and scaling and bringing in experts across the startup landscape to share what they’ve learned in the pilot’s seat.

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Company B2B How To Budget 155

CIO

DECEMBER 20, 2023

The global delivery software market is expected to reach USD 3113.16 Logistics services increased their budgets overnight to provide the delivery executives with needed infrastructure. We all know that all delivery apps, be it food, pharma, grocery, or B2B transfers, generally offer the same service.

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Software Review Software Performance Delivery Management 278

TechCrunch

FEBRUARY 16, 2023

In a market of huge numbers, where every penny counts and every percent can have a tremendous impact on the game companies, those figures caught the eyes of Incymo’s investors. An enormous market [Slide 7] That’s a huge TAM. The $72 billion per year TAM is hugely naive, bordering on absurd.

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Games Company Artificial Inteligence Metrics 222

TechCrunch

FEBRUARY 24, 2022

If you look at the market right now, there is a meltdown, but us raising is validation of the product and the team. times year over year revenue growth and launched its scalable commerce platform for B2B, which enables online sales transactions for manufacturing, distribution or wholesale businesses. In 2021, fabric experienced 4.5

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Company Small Business Technical Review B2B 231

TechCrunch

MARCH 8, 2022

There’s another new vehicle in the lineup as you can see in the photo at the top of the article — by the way, this photo looks like an ad for car-free cities with a car ad budget. Finally, Dance wants to address the B2B market with a new Dance for Business offering. Mopeds will only be available in Germany for now.

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Transportation Sustainability B2B Travel 224

TechCrunch

MARCH 10, 2022

I was an early adopter of B2B marketplaces, but advertising was this black box. It also has an auto-bidding feature for cost-per-click ads so that vendors can input a budget and time period, and the company will take it from there. It was super complicated,” she told TechCrunch. “I

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Advertising Advertising Technology Retail Machine Learning 225

CIO

OCTOBER 27, 2023

The volatility of the travel market, the inability to know how long the pandemic would last, and pressure from travellers made Lufthansa Group realize that existing customer experience methods needed to modernize. It really became apparent there was something lacking in our landscape,” he says. Experience is not only the cherry on the cake.”

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Airlines Artificial Inteligence Technical Review Travel 325

CEO Insider

AUGUST 7, 2020

During an economic downturn, it’s traditionally the marketing budget that’s first on the chopping block. Some B2B tech companies think that in such a crisis situation, no one will be buying their solutions – this is how they end up jeopardizing their long-term market share.

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B2B Budget Marketing Company 105

TechCrunch

MARCH 20, 2023

Today, the global filmmaking market is valued at over $100 billion, and I believe that implementing AI will boost it even further!” The company also plans to use the funding to acquire new B2B customers, which include “several major players in the film industry,” Filmustage told TechCrunch.

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Film Analysis B2B Industry 246

TechCrunch

SEPTEMBER 7, 2021

The Los Angeles-based Certified B Corp describes itself as a B2B financial technology company that is on a mission to give employees — and their families — free access to financial support in the workplace as a benefit. Louis found that 89% of HoneyBee users are people of color, women, or both.

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B2B Education Budget Banking 248

TechCrunch

APRIL 6, 2022

That growth has been riding on several concurrent market trends. “We see ourselves as simplifying access to a part of your budget,” Cassau told TechCrunch in an interview. “It’s a huge business, one that is even overtaking primary in some markets.” billion for its used-clothes marketplace.

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Sustainability Energy Fintech Marketing 215

TechCrunch

OCTOBER 8, 2021

Working with them] allowed us to get a first iteration of product to market from scratch in three months. For our company, this has allowed us to stay within our budget and continue to add value into our product and services.”. They] helped, and are still helping, to translate our idea to a market-ready solution that customers love.”.

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Fractional CTO Software Review Software Technical Review 236

IDC

JANUARY 29, 2021

Tech marketing budgets increased by 2.0% in 2020, despite the global pandemic's shifting and halting a lot of business. Explore where those dollars are going and why with IDC's Warren Lane.

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Marketing Survey Budget B2B 47

TechCrunch

APRIL 27, 2023

If you’re still on the fence about whether you want to come along to Disrupt, we’ve got you covered: There’s a Disrupt pass for every role and budget. Those days, they just keep on coming. It also seems like Theranos founder Elizabeth Holmes isn’t headed to jail today after all. Connie has the full story.

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Weak Development Team Software Review Technical Review Artificial Intelligence 200

TechCrunch

APRIL 14, 2021

But given the fast change in the market, it makes sense to invest aggressively into opportunities that will make sense in the long-term.”. While some startups have found success selling to schools amid the pandemic, district sales cycles and tight budgets continue to be a difficult challenge for scaling purposes. What’s next.

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Education B2B Groups Sustainability 252

TechCrunch

JUNE 9, 2021

Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. We’ll discuss SEO and growth marketing, so bring your questions! Respond to our survey and help us find the best startup growth marketers! Eli Schwartz. Contributor. Share on Twitter. PDT/3:30 p.m.

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B2C B2B Engineering Programming 208

Strategy Driven

APRIL 22, 2021

Many businesses have identified the opportunity and are working to strengthen digital marketing activities. The way in which we used to market traditionally is changing, in all areas. The way in which we used to market traditionally is changing, in all areas. And how are you prepared? Changes across all areas.

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Digital Marketing Marketing B2B Advertising 26

TechCrunch

MARCH 2, 2021

The company was co-founded by Michel Tricot, the former director of engineering and head of integrations at LiverRamp and RideOS, and John Lafleur, a serial entrepreneur who focuses on developer tools and B2B services. We’ll cover every aspect of company building: Fundraising, recruiting, sales, legal, PR, marketing and brand building.

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Open Source Data B2B Recruiting 153

TechCrunch

MARCH 12, 2022

Despite its business of helping other startups raise money, AngelList itself has largely resisted the siren call of venture capital and operated on what others might consider to be a shoestring budget. The hedge fund has been planting seeds in the early-stage market, making the investment all the more interesting. .

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Windows Fintech B2B Advertising 211

IDC

JANUARY 21, 2020

IDC CMO Advisory Service has published results from its 17 th annual Tech Marketing Investment Benchmark survey. Investment patterns provide evidence for marketing’s expanding role. It’s no longer enough to simply use digital to conduct traditional marketing better. Key Finding: Marketing Gets a Budget Boost.

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Survey Budget KPI Marketing 65