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Demand Curve: How to get social proof that grows your startup

TechCrunch

This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. We’ve found that effectively using social proof can lead to up to 400% improvement in conversion. How businesses use social proof. Social proof for B2B. Social proof for SaaS.

Social 248
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Bodyguard is a mobile app that hides toxic content on social platforms

TechCrunch

If you’re somewhat famous on various social networks, chances are you are exposed to hate speech in your replies or in your comments. We have developed a technology that detects hate speech on the internet with a 90 to 95% accuracy and only 2% of false positive,” founder and CEO Charles Cohen told me.

Social 257
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Machine Learning In Internet Of Things (IoT) – The next big IT revolution in the making

Openxcell

From human genome mapping to Big Data Analytics, Artificial Intelligence (AI),Machine Learning, Blockchain, Mobile digital Platforms (Digital Streets, towns and villages),Social Networks and Business, Virtual reality and so much more. What is IoT or Internet of Things? These objects thus become ‘intelligent’ to a small extent.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

Also since Apple banned the Facebook tracking pixel with iOS 14 in recent months, a lot of the paid social media advertising has become exorbitantly inefficient for most e-commerce companies.”. We’re excited to invest in Archive and, in doing so, to help their users grow internet-enabled commerce.”.

Marketing 217
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Dashlane taps JD Sherman, ex-Hubspot COO, as new CEO, as co-founder Emmanuel Schalit steps aside

TechCrunch

Our reliance on internet-based services is at an all-time high these days, and that’s brought a new focus on how well we are protected when we go online. ” Sherman’s career focus, in contrast, has been all about B2B. Also, note that Logmein, which owns competitor LastPass, was picked up by PE firms for about $4.3

B2B 244
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Litnerd streams live actors into the classroom to help kids better connect with reading

TechCrunch

TinyBroadway shared a lot of its DNA with what would eventually become Litnerd — actors, beamed in through the magic of the internet, work through lessons and crafts with a handful of kids at a time. Litnerd’s books, workshops and lesson plans are built around the social and emotional learning ( or SEL ) practices that most U.S.

B2C 250
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A CIO’s 10-part guide to personal branding

CIO

The Thinkers360 2023 B2B Thought Leadership Outlook study , conducted in association with the British Computer Society (BCS), found that over 86% of thought leadership creators rate their content as adding over 25% to the brand premium they command in the marketplace, and over 48% stated it added over 75%. There’s a financial component, too.