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Use predictive marketing to cut CAC at your PLG B2B startup

TechCrunch

The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. For starters, B2B startups typically have longer funnels than their counterparts because their offerings often include freemium options and free trials.

B2B 219
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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. The ability to manage, track and analyse social activities is increasingly a must-have for B2B sales and marketing organisations.

B2B 257
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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey by Walter Thompson originally published on TechCrunch

Metrics 242
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TechCrunch+ roundup: VC trick questions, building 3-case models, B2B sales coaching

TechCrunch

“We’re letting the market price this round” is a confident reply, but it’s only appropriate if you’ve actually gathered substantial data points from other investors — and can fire back with a few questions of your own, says Evan Fisher, founder of Unicorn Capital. “Many customers are feeling lost,” he writes. .

B2B 211
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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Using predictive LTV to juice up marketing campaigns

TechCrunch

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies.

Marketing 238
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Namibian B2B e-commerce retail platform JABU raises $15M led by Tiger Global

TechCrunch

More venture capital keeps trooping into Africa’s B2B e-commerce retail, a space where startups are digitizing informal trade to get thousands of merchants to operate more efficiently. The round, which closed sometime in March, is Tiger Global’s second investment in the B2B e-commerce space after backing Wasoko in its mega Series B round.

B2B 224
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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.