Use predictive marketing to cut CAC at your PLG B2B startup
TechCrunch
SEPTEMBER 28, 2022
The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. For starters, B2B startups typically have longer funnels than their counterparts because their offerings often include freemium options and free trials.
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