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B2B marketing tactics that can help move the needle

TechCrunch

After years of experience with website personalization, we’ve gathered unexpected, yet effective and scalable tactics from some of the fastest-growing companies. For a typical B2B website with traffic of ~50,000 visitors a month, that’s 1,100 target account engagements with only an hour of effort. Kyriba achieved a 2.2%

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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

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YC-backed Duplo raises $1.3M pre-seed to build financial OS for B2B companies in Nigeria

TechCrunch

Startups have sought to use technology to digitize processes in Africa’s B2B e-commerce and retail space over the past couple of years. Duplo , a Lagos-based fintech, is attempting to tackle these inefficiencies by digitizing payment flows for B2B companies, starting with those in this industry. Here’s why this is a critical problem.

B2B 239
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Understanding Total Cost of Ownership in B2B Markets and the Power of Integrated WMS and OMS

Perficient

In the B2B market, understanding TCO is crucial as it impacts the return on investment and ultimately the bottom line. This involves using the framework to extend and customize the functionality of their WMS and OMS without impacting the scalability of the solution or incurring excessive costs.

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English learning app ELSA lands $15 million Series B for international growth and its B2B platform

TechCrunch

The capital will be used to expand ELSA’s operations in Latin America and build a scalable B2B platform, allowing companies and educational organizations to offers the app’s coaching services to employees or students. Founded in 2015, ELSA, which stands for English Language Speech Assistant, now claims more than 13 million users.

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B2B Travel Platform For Corporate Travel Management

Altexsoft

A well-structured B2B travel platform is no longer just a “nice-to-have.” This guide delves deep into the specifics of building a custom B2B travel booking platform specifically tailored for corporate travel. But what does a B2B travel platform entail? B2C vs. B2B booking software: What is the difference?

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Partner Must-haves for SaaS-based B2B

Beyond B2B

Fast on-boarding, scalability, hybrid connectivity – these are the prerequisites for B2B integration and require a trustworthy SaaS partner.

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