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Unlocking the potential of generative AI in the software development life cycle

CIO

Nearly half of C-suite respondents report that over 30% of tech projects are late or over budget, with one in five dissatisfied with most outcomes. The traditional software development life cycle (SDLC) is fraught with challenges, particularly requirement gathering, contributing to 40-50% of project failures.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.

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Even startups on tight budgets can maximize their marketing impact

TechCrunch

Dominik Angerer is CEO and co-founder of headless CMS Storyblok , which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms.

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The art of selling: IT budget approval made easier

CIO

Because as a young CIO, I was struggling with obtaining budget approvals for a range of IT initiatives. A majority of CIOs I speak with dread the budget approval process and breathe a welcome sigh of relief when annual budgeting comes to an end. Why was I at this presentation, you ask?

Budget 258
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Success Story: Swiss Insurtech Company Hires a Remote CTO from Ukraine

Hiring top management resources is challenging for any organization no matter the size, and when the local job market is already overheated, companies need to become creative in attracting the top talent. Swiss Insurtech startup decided to go the 2nd way and found a trusted partner to build a dedicated development team in Ukraine.

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5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. For example, pricing and underwriting are two key areas where life insurance carriers can bring market-differentiating product offerings to customers, Seetharaman explains.

Budget 363
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TechCrunch Experts: 3 articles on growth marketing and software development

TechCrunch

TechCrunch Experts continues to gather and share authoritative advice for founders who need help with growth marketing and software development. Here are a few related articles we’ve run in recent weeks: Growth marketing. Sam Zivot, marketing manager, StickerYou. siewski, CEE mobile gaming lead, Google.