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Digital marketing operations – where everybody knows your name

Capgemini

It’s true that we expect things to be fast and smooth nowadays: we’ve grown accustomed to a joined-up digital experience, and to ordering something online that’s delivered next day, and sometimes sooner. Based on this understanding, we see marketing as an ecosystem. Haven’t they always wanted to be served attentively and efficiently?

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. But businesses are changing where, how and why they invest in technology.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Sales driven, and relationship oriented.

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Exadel is Presenting at the Nordic IT Sourcing & Innovation Summit

Exadel

This year Exadel is presenting at and sponsoring the 10th Annual Nordic IT Sourcing and Innovation Summit. On December 10, 2020, Exadel is giving a Speed Innovation Showcase Presentation and an Innovation Workshop for leading Nordic business leaders. For more information on the event, please see the official website. Previous article.

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The truth about SDK integrations and their impact on developers

TechCrunch

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. Additionally, the Facebook Audience Network SDK is present in 19% of all global Android apps utilizing mobile ads. The state of SDK adoption.

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Adobe Summit 2024: Top 5 MOps Sessions We’re Excited About

Perficient

As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what sessions we are excited about this year.

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