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Exadel is Presenting at the Nordic IT Sourcing & Innovation Summit

Exadel

This year Exadel is presenting at and sponsoring the 10th Annual Nordic IT Sourcing and Innovation Summit. On December 10, 2020, Exadel is giving a Speed Innovation Showcase Presentation and an Innovation Workshop for leading Nordic business leaders. Previous article.

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Digital marketing operations – where everybody knows your name

Capgemini

It’s true that we expect things to be fast and smooth nowadays: we’ve grown accustomed to a joined-up digital experience, and to ordering something online that’s delivered next day, and sometimes sooner. Based on this understanding, we see marketing as an ecosystem. Haven’t they always wanted to be served attentively and efficiently?

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Natalie Wright Innovates and Excels at Perficient

Perficient

Natalie shared how she feels supported by the team and culture at Perficient, and how she innovates within and outside of her role on the email marketing team. I was on the Partner Marketing team aligned to our Microsoft, AWS, and Twilio partnerships. Mistakes are bound to happen, but innovation often stems from mistakes.

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Tunisian edtech startup GOMYCODE raises $8M to expand across Africa and the Middle East

TechCrunch

AfricInvest, through its Cathay AfricInvest Innovation Fund (CAIF) and French-based development finance institution Proparco, co-led the early-growth round. In addition to Tunisia, GOMYCODE is present in Bahrain, Morocco, Egypt, Algeria, Ivory Coast, Senegal and Nigeria. There are a lot of impact and mass market players.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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HoneyBook raises $155M at $1B+ valuation to help SMBs, freelancers manage their businesses

TechCrunch

and Canada such as graphic designers, event planners, digital marketers and photographers have booked more than $3 billion in business on its platform. And as the pandemic had more people shift to doing more things online, HoneyBook prepared to help its members adapt by being armed with digital tools.

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New venture firm The-Wolfpack takes a fresh approach to D2C startups

TechCrunch

In addition to providing financial capital, The-Wolfpack wants to build ecosystems around its portfolio companies by connecting them with IP owners, digital marketing experts, content producers and designers who can help create offline experiences.

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