TechCrunch

JUNE 25, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

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Marketing Company Technical Review Study 231

TechCrunch

MARCH 31, 2022

Tushop , a social-commerce platform in Kenya that enables the group-buying of fast-moving consumer goods (FMCGs), is set for expansion across Nairobi after raising $3 million in pre-seed funding in a round led by 4DX Ventures. Sokowatch rebrands to Wasoko as it raises $125M Series B from Tiger Global and Avenir. “We

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TechCrunch

AUGUST 9, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. How to run growth marketing during a recession. What to look for when hiring a growth marketing agency. Share on Twitter. More posts by this contributor.

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TechCrunch

NOVEMBER 1, 2022

You’ll still need to figure out how to acquire customers, find the best talent, build an incredible product, assemble a great advisory board and get to product-market fit.”. These founders landed early checks by being savvy about social media. (L-R) ” These founders landed early checks by being savvy about social media.

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Media Social Fintech Technical Review 192

TechCrunch

JULY 2, 2021

TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. This week we talked to Kathleen Estreich and Emily Kramer of new growth advising firm MKT1 and veteran designer Scott Tong, and published a pair of articles by growth marketing agency Demand Curve.

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Marketing Case Study Survey Study 212

CIO

OCTOBER 24, 2023

Diversity, equity, and inclusion have become important social issues. According to a recent study from Pew Research, most employed adults in the US think this is a good thing. And many of those campaigns seem, in retrospect, to have been little more than marketing. What markets do you serve? It is true in every industry.

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Weak Development Team Performance Culture Study 359

Hacker Earth Developers Blog

NOVEMBER 12, 2018

In value co-creation , firms benefit from increased innovation capacity and speed, reduced risk, a consistent and rich idea pipeline, and faster time-to-market with promising products and services. 54% of businesses say that co-creation has helped improve their social impact. Ash Schofield, Giffgaff (Marketing Week, August 2017).

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Case Study Study Innovation Mobile 145

TechCrunch

AUGUST 27, 2022

It’s tough to assess exactly how many retail investors (aka regular people) started investing for the first time during the height of the COVID-19 pandemic, but one Schwab study estimates that 15% of investors who were participating in the market in 2021 got started for the first time in 2020.

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TechCrunch

MAY 4, 2022

Previously relegated to underground communities and rave culture, drugs like ketamine, MDMA (commonly known as ecstasy) and psilocybin are now being studied to develop therapies to treat everything from PTSD to cluster headaches. But as public market sentiment fluctuates, specialized VCs seem more likely to stick around for the whole trip.

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Marketing Biotech Technical Review Weak Development Team 235

TechCrunch

MAY 13, 2023

Multiple studies have shown that adults have gotten even more lonely since the start of the pandemic. Sap’s research focuses on building social commonsense and social intelligence into AI. “Have they done the studies that show how this will work? Does [Amorai] increase [users’] social skills?

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TechCrunch

JULY 29, 2021

They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with.

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Weak Development Team Marketing Development Technical Review 248

TechCrunch

JUNE 28, 2022

Hank is now available in the New York City area, but will expand during the second half of this year to markets including New Jersey, Florida and Texas. That realization came around the same time Park’s parents became empty nesters, and he and his brother watched them struggle to find new social circles and activities.

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CIO

OCTOBER 16, 2023

But casino gaming companies MGM Resorts International and Caesars Entertainment were caught short in this area in recent weeks by hackers using identity-based and social engineering attacks that spoofed identity to gain access to secure systems. It sounds simple, but it could be a hedge against similar social engineering and phishing hacks.

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Systems Review Technical Review Software Review Authentication 301

Perficient

SEPTEMBER 26, 2023

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. Or discuss a new procedure that other providers in your market don’t yet offer.

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Healthcare Marketing Media Social 52

Let's Grow Leaders

JUNE 12, 2015

Although many companies caution workers about using social media, utilizing sites like Twitter and LinkedIn can go a long way in positioning you within your own company and as a leader in your industry. Obviously you need to be smart about how you use social media. This is a guest post by LGL Community member Scott Huntington.

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Media Social Study Leadership 181

CIO

SEPTEMBER 1, 2023

More usefully for enterprises, he also helped develop Dynamics 365 AI for Market Insights, a feature for Microsoft’s ERP and CRM platform that scans search data to provide enterprises with information about emerging trends in social interest and sentiment around their brands. (Spoiler alert: it failed.)

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Artificial Intelligence Artificial Inteligence Generative AI Sport 254

Strategy Driven

DECEMBER 7, 2023

With the rise of multiple digital channels, it has become essential for Shopify store owners to adopt omnichannel marketing strategies to reach and engage customers across different platforms and touchpoints. What Is Omnichannel Marketing? Why Is Omnichannel Marketing Important for Shopify Stores?

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Marketing eCommerce Mobile Media 43

Ivanti

MAY 20, 2021

There are some marketing campaigns that just work. Flash forward to 2021 and I’m thrilled to share that not one, but TWO of MobileIron’s 2020 creative marketing campaigns were selected as winners in two of the industry’s most prestigious marketing awards programs! Clearly, we hit on a topic that resonated! The impact.

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Marketing Software Review Survey Mobile 95

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

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CIO

DECEMBER 6, 2023

Every retail brand has embraced gen AI,” says Nelson Haung, senior director, product marketing at Freshworks. Supply chain efficiencies: With the complexity of today’s supply chains, manufacturers who rely on something like a product going viral on social, risk losing out on explosive customer demand.

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TechCrunch

FEBRUARY 7, 2023

His findings were not unique to him as a recent study showed an increasing dissatisfaction with HR tech providers — half of the respondents said they planned to change their systems for new technologies that offer better user experience and take remote working into consideration. This makes adoption hard,” he said. We want to make palm.hr

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CIO

OCTOBER 4, 2023

At the same time, the importance of environmental, social, and governance (ESG) policies has become a boardroom topic, with sustainability concerns leading the way in many geographies. Read the complete study compiled by S&P Global Market Intelligence in conjunction with Dell Technologies and Intel to dig deeper into these areas.

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Sustainability Enterprise Transportation .Net 286

TechCrunch

FEBRUARY 3, 2022

A true “metaverse” may not yet exist , but that hasn’t stopped marketers from adopting the buzzword to promote their apps and games on mobile app stores. “NFTs” was the second-most popular term, appearing in 18% of the studied group, or 118 total apps. Image Credits: Sensor Tower.

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TechCrunch

JANUARY 11, 2022

A study by McKinsey & Company on general e-commerce activities in Africa says consumer spending will reach over $2 trillion in the next three years. After some research, the founders noticed that these sellers also engaged with other channels, such as websites or social media.

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TechCrunch

APRIL 17, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. A recent Pew Research Center study found that ~40% of Generation Z prefer researching topics on TikTok over Google. Let that sink in.

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Video Strategy Trends Research 212

TechCrunch

JANUARY 12, 2022

Aleksandra Korczynska , the CMO of GetResponse, guides global SaaS marketing and growth. Driven by data analytics and growth hacking, she has crafted go-to-market strategies for global brands (ex-Uber) and tech startups alike. About 61% of marketers consider generating traffic and leads their biggest challenge, according to Hubspot.

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Case Study Study Survey Marketing 267

CIO

MAY 16, 2023

To gain perspective, Iron Mountain sponsored research by Quadrant Strategies, which used digital listening technologies to study public online conversation trends among enterprise decision-makers. Gaming: Companies behind popular video games argue that their virtual worlds are the closest thing resembling a “metaverse” on the market.

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Innovation Blockchain Artificial Intelligence Artificial Inteligence 213

Strategy Driven

JANUARY 13, 2021

Social media has particularly changed the way that small businesses sustain themselves. The benefits are far-reaching, too, where social media marketing techniques like influencer and affiliate marketing measures help to improve the success of business. The Main Social Media Platforms Simplified.

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Media Retail Social Marketing 36

TechCrunch

JUNE 9, 2022

After completing his studies in France and working a year for Amazon in London, Amine Bouhlel , Yahya’s older sibling, moved back to Tunisia. It offers over 30 learning tracks ranging from web development to digital marketing and data science to artificial intelligence. There are a lot of impact and mass market players.

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Technical Review Software Review Web Development Education 246

TechCrunch

AUGUST 19, 2023

Elsewhere, we spotlight X, the social network formerly known as Twitter, slowing down access to rival websites; Better.com going public; and TC’s impressions of Baldur’s Gate 3. ” X slows down access: X was found to have throttled traffic to websites that the social network’s owner, Elon Musk, publicly dislikes.

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Technical Review Software Review Systems Review Social 246

CIO

FEBRUARY 10, 2023

Predictive analytics has captured the support of wide range of organizations, with a global market size of $12.49 billion in 2022, according to a research study published by The Insight Partners in August 2022. The report projects the market will reach $38 billion by 2028, growing at a compound annual growth rate (CAGR) of about 20.4%

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TechCrunch

NOVEMBER 22, 2021

It is, therefore, not surprising that insurance penetration across the continent remains marginal, with reported premiums per capita being 11 times lower than the world average, according to a McKinsey study. funded Financial Sector Deepening (FSD) Africa. funded Financial Sector Deepening (FSD) Africa. cents) a day.

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Programming Insurance Technical Support Transportation 239

Perficient

JUNE 23, 2023

B2B marketing is undergoing a shift across industries. Whether organizations have clinical teams, pharmacists, suppliers, or a mix of other stakeholders in their sites, these B2C marketing strategies are working their way into their B2B world. And the industry has a lot of room to inject some B2C excitement with their audiences.

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B2C B2B Marketing Healthcare 52

CIO

MARCH 17, 2023

The Thinkers360 2023 B2B Thought Leadership Outlook study , conducted in association with the British Computer Society (BCS), found that over 86% of thought leadership creators rate their content as adding over 25% to the brand premium they command in the marketplace, and over 48% stated it added over 75%. There’s a financial component, too.

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Artificial Inteligence Leadership Conference Study 284

CIO

AUGUST 11, 2023

By relying on morphology — the study of words, how they are formed, and their relationship to other words in the same language — GPT-3 can perform language translation much better than existing state-of-the-art models, he says. Apply the technology to voice and the pool gets even larger. Amazon Comprehend. Google Cloud Translation.

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Artificial Inteligence Technical Review Artificial Intelligence Systems Review 349

TechCrunch

FEBRUARY 21, 2023

According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Markets, this means companies can boost growth and revenue just by studying buyer decision patterns. “At the awareness stage, businesses are looking to solve a problem or challenge using technology,” writes Hogan.

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Technical Review Software Review Weak Development Team Windows 232

TechCrunch

JANUARY 20, 2021

ULesson launched into the market just weeks before the World Health Organization declared the coronavirus a pandemic. We want you to be able to push a button and get immediate support from a college student sitting somewhere in the continent who is basically a master in what you’re studying,” he said. The broader landscape.

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